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Branding Symbolism In Health Care Essay

164 Words1 Pages
Therefore, branding can be very challenging, especially in the health care business arena due to the recent significant changes in its market, with considerations like raising the company accountability, growing competition among healthcare professionals, intensified investment demands, and the budget constraint for both government and private healthcare institutions. Accordingly, research on the branding mechanism in healthcare institutions revealed the following aspects: creating new brand label, conveying the institution’s benefits, delivering services the community requires, determining their distinguishing factors compared to the competition, understanding what the branding can do to the business, and supporting the branding with an efficient

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