Brief History And Growth Of The TJX Companies, Inc. (2010)

History and Growth According to “The TJX Companies, Inc. MarketLine Company Profile” (2017), TJX can be described as the world’s leading off-price retailer governing stores such as Marshalls, HomeGoods and T.J Maxx, and focusing on a variety of apparels and home furnishings. The company has exponentially grown over the past years, however, it had a very humble beginning. As said in ƒThe TJX Companies, Inc. MarketLine Company profile (2017), it all began when Morris and Max Feldberg established the New England Trading Company in 1919. From there, more stores began to open as the years went on. Throughout the 1900s, TJX started to grow domestically by opening up the following stores called T.J Maxx and HomeGoods. In the late 1990s up until the early 2000s, TJX began to focus on establishing the company to overseas countries. For example, according to The TJX Companies, Inc. MarketLine Company profile (2017), TJX obtained a store in Canada called Winners Apparel of Canada, created a European version of the store T.J Maxx called T.K Maxx, and even brought TJX to the world wide web by creating TJX’s first website, tjmaxx.com. Throughout this growth and history, it’s evident that TJX’s concept of low prices

TJX’s strengths heavily outweigh its weaknesses, and its opportunities heavily outweigh its threats. In addition, TJX’s strengths are very similar to its opportunities. TJX’s ability to offer low price policy and storage strategy interconnect with its ability to expand online and internationally. Since there is always something new to be found at the stores at the lowest price possible, people will never hesitate to choose a TJX store before looking into the more expensive