Microeconomic factors significantly affect a business, especially global expansion. Therefore, some factors to analyze and monitor are the price elasticity of goods, competition in the market and the economy state. The state of economy determines consumer spending trends. An economic downfall will lead to a decrease in consumers spending and an increase in the economy state, will escalate consumer spending. There is no doubt that competition in the U.S. is robust and is the same in China, however, Nordstrom must have the ability to choose their competitive advantage as a global expansion strategy regardless if it is suited for success in the Chinese market. If the limits and resources required for the development are obliged in any way, it could incite higher costs, delays, budgetary adversities and failure to meet their global objectives (Davis, 2017). In order to achieve and sustain competitive advantage, Nordstrom must manage their risks and threats effectively and coordinate appropriate productivity company wide. Nordstrom must focus security, customer experience, flexibility to guarantee competitive advantage and success. In order to succeed in international markets, Nordstrom has to keep both their global e-commerce price and divider costs relatively close. Nordstrom may experience price elasticity as a risk since it is a challenge for the company to forecast customers behavior to price changes that can affect the retail’s goods of sale. Therefore, it is important to