SWOT ANALYSIS HARRY PUNYANI | 90624131 Background Founded in Canada in 1992, by Larry Rossy, a third-generation retailer, Dollarama is a multi-chain retail company, which offers multiple collections of general commodities, consumable products and seasonal stuff, and offers multiple items at a low fixed price. Dollarama has various affiliates, which include Dollarama L.P., Dollarama International Inc. (Dollarama International), and Central American Retail Sourcing (CARS). In addition, It also has operations in Latin America through a multi-point chain called Dollar City, a value retailer that offers an assortment of general merchandise, consumable products and seasonal items in stores located in El Salvador, Guatemala, Peru, and Colombia. Dollarama …show more content…
Threats -Plastic ban: Potential plastic ban significantly hinders its operations as it is a valued retailer which offers products at a significant bargain to price-sensitive consumers, with most of its inventory made from plastic. -Fluctuations in Forex: It is exposed to forex rates as it imports major product offerings from China. Volatile forex rates can impact a company’s financial health. -Labor Shortage: Canada is facing a widespread labour shortage which can lead to increased workloads among employees ultimately affecting store operations such as difficulty in restocking shelves and longer checkout times. Core Strategic issue: The company’s core strategic issue could be “Enhancing Digital Presence.” Rapid advancements in e-commerce necessitate Dollarama to bolster its online presence and develop a model to cater to the changing customer needs and make use of the inherent convenience to expand its customer base. Further, with the use of social media and making use of data analytics, it can customize and tailor its offerings to the wider consumer base.