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Target Expansion In Canada Case Study

655 Words3 Pages

Why Target Expansion in Canada Failed
Scope, time, quality, and budget or cost is the main elements with which a successful project is defined and described. A project is said to have failed if it is not implemented to meet the planned parameters of scope, time, quality, and budget. There are myriad cases in which projects have failed because the project managers and project teams have failed to apply certain principles and practices of project management or have applied them incompetently.

Target Expansion in Canada is an example of projects that failed because the project team did not apply certain principles of project management. Target ran a series of stores in Canada for quite a short period. In fact, Target’s stores operated in Canada for a period shorter than two years. In mid January 2015, the company announced that it had plans to close down its stores in Canada (Dahlhoff, 2015). Although customer opinions varied on the company’s stores’ closure, the truth behind the closure was that the management failed to uphold several principles of project management. …show more content…

Unlike their US counterparts who enjoy one-stop shopping, Canadian shoppers prefer to buy from multiple stores. Target should have taken this factor into account prior to entering the US market. Target’s recovery in Canada would really benefit from price reduction since quite many customers complained of higher prices than corresponding Target stores in the US. Also, Target Canada should have a similar range of products as those in Target’s US shops. The survival of Target in Canada can also benefit from effective and intense competitive measures such as cut prices, wide range of products, and filled shelves. Adoption of e-commerce would also help market Target stores on the internet, an area in which the discount store has really

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Target is a business that is operating as a legal entity separate from any of their owners. Some of the advantages of a corporation such as Target and other corporations can include an unlimited lifespan for the company. However, when Target decided to do business in Canada, the company was not able to experience this advantage as they had to close all 133 stores after a couple of years into Canada. While entering into Canada, Target used these methods to get involved in international business. Target is a wholly-owned subsidiary, essentially meaning that an independent company is owned by a foreign parent company, considered as one of the higher risk ways for entering an international market.

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