Bros Logo

For the brand name I have decided that there are a few different things that could be changed and added that would better represent the kind of business that Bravo is. The first change that I would propose is that the colors of the logo to better appeal to the target that I proposed earlier in the paper. The current logo is a lime green on a light blue, I believe that this current color scheme make the company feel more like an arts academy for children. I propose that Purple and Gold are a color scheme that would be better suited to appeal towards children and adults. These colors evoke emotions of sophistication, wealth, utility, and royalty. These colors should also make Bravo more relevant to the older potential students.

In addition to this

In addition to the change in color I believe that the introduction of a tag-line would clarify the position towards Bravo's target. In chapter 6 the book explains that the tag-line should be something that is memorable and also conveys the uniqueness of a business. This tag-line would clearly identify the fact that Bravo offers classes to students of all ages. The book also mentions that a tag-line should be carried over from one advertisement to another. Implementing this tag-line into most advertising would help solidify Bravo's position in its public image.

Measurement:

To test the validity of these changes I will conduct a survey of some of the parents and students at bravo to see what their feelings toward these changes would be. In this survey I would show a picture of both logos above and ask specific questions about how they perceive each logo. Questions would include things like
• Which logo do think better communicates that Bravo teaches children of all ages?
• Which logo colors do you feel better communicates Bravo's values.
• What is your overall opinion of logo A and logo B?
• Which logo do you prefer and