In this scenario, I have been loaned to the non-profit, and the current make up of the non-profit consists of programmers and graphic artists, but the programmers outnumber the graphic artists. There are also a small amount of performance practitioners in the W4 mix. Their desire is to rebrand their organization as HPT practitioners, which are human performance technology practitioners. Programmers and artists are very visual people and they work with design on an intricate level. The programmers have designed complex systems, and the artists create various designs that are used for the nonprofit's advancement, within their advertising and in other areas as needed. If we want to rebrand W4 as HPT practitioners, we are going to need a cognitive