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Btec Business Level 3 Unit 9 P3

1278 Words6 Pages

P3: Compare the ways in which at least two organisations of your choice apply the marketing mix (7Ps) to the marketing planning process to achieve business objectives.
What is Marketing Mix?
The marketing mix is known as a foundation model of marketing, it is an essential business tools, which used by the marketers.
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target"(en.Wikipedia.org, 2017).
The marketing mix is a blending of elements that a business uses to carry out its marketing strategy and meet customer needs. Traditionally marketing mix are: Product Price Place Promotion
These are often call as 4Ps of marketing, these have been explain in this …show more content…

Therefore all employee that related to customers should well train, motivated and have the right attitude.

Physical Evidence: Almost all services include some physical elements, Physical
Evidence refers how a business and its products are perceived in the marketplace. It is the direct sensory of a product or service, that allows a customer to measure whether he has received value.

Marketing mix plays a vital role, whether using 4ps or 7ps. It is important to develop a design that indicates the balances profit, client satisfaction, brand recognition, and product availability. It is also extremely important to consider the overall “how” aspect that will ultimately determine the success or failure of a business.
Analyse of marketing mix (7Ps) within organization:
The term marketing mix “is used to describe the tools that the marketer uses to influence demand” By tradition it contains product, price, place, and promotion, and additional elements that have added to the concept of marketing mix consist of people, process and physical …show more content…

Tesco is one of the largest supermarkets in the UK. But why are they popular? Why do customers trust them? The answer is, they have a range of products including food and clothing, DIY, which caters to every possible need of its customers.
Tesco customer recommends it is cheaper. Tesco trying to keep the price lower without reducing the quality of the products, which help them to become leading supermarket in the UK. Tesco has over 600 stores (place) in the UK .It uses two channel to sell its product and services - online and offline. It offline forum has different kinds of stores-Tesco express, Tesco Extra, Tesco Metro, Tesco Home plus and Tesco superstore. These shops make easy accessibility for its customers.
Tesco has a strong brand image which relies on low prices. Tesco uses hoardings, television ads, and charitable events as promotional channels. It also uses to a large extent promotional discounts and offers such as buy one get one. Tesco has a loyalty card called ‘Tesco Club card’ which allows Tesco to segment and target its customers. Club card owners get points which they can redeem to get discounts. Club card owners also get personalized discounts and offers (www.mbaschool.com,

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