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Bucksnort Executive Summary

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Our target market focuses on two profiles, on one side we have the business to business accounts, where our key point is the relationship with local restaurants and businesses for the commercialization of the canned drinks. By partnering with local businesses and restaurants the products are more tailored to the community, which offset the bigger chains like Red Robin whose “local beer on tap” is Mac and Jacks from Yakima, Washington. The relationship that can be built with the local business owners is greater than the relationship that can be built with a chain. The consumers different options of drinks difficult to find in big chains, being a more viable option for such companies to being introduced into the market.
On the other side we …show more content…

Our first strategy is to focus on getting the cans into as many on-premise accounts as possible, because we want to offer a wider variety of flavors, as well as add depth to the product line. Thus, allowing the customer different options of how they will consume BuckSnort, either through the tap or cans.
The canned product will allow BuckSnort to also reach new on-premise accounts that it recently had barriers due to the distribution through kegs and taps. Some companies lacked the ability for tap space, the complications with the single tube draft systems later stated (in which the root beer leaves a residual flavor affecting the next product that goes through the line), or maybe even an on-premise company that lacks the existence of a draft system.
BuckSnort will now be able to reach all of these accounts without any barriers, not only resulting in increased sales for these accounts, but this will drive sales in the future off-premise accounts. By providing a visual of the label that consumers can later recall on when attempting to purchase the product at off-premise locations. Another advantage of working with canned beverages is directly related to the opportunity to provide both businesses and consumers a bigger choice of flavors. BuckSnort is a company that has over 4 main flavors so this new presentation is a perfect channel for greater market

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But on the other

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