Target Market For Beer

at any given time. The brewery provides the following sizes: full keg, pony keg, half gallon growler, and a bottle, to supply not only regular customers, but a handful of local restaurants and bars. On the retail side, the brewery offers logoed items that include T-shirts, pint glasses, and knit caps. The brewery is also open for sales on Friday through Sunday, so we can make the assumption that the majority, if not all, sales of retail items are sold on those three days of each week. Since the exposure for these items are not too high, investing in a new retail product will not be the best move at this time for the brewery.

Price for beer is typically set appropriately with the quantities that the beer is sold in, and the retail prices are

Some of the prices, especially the bottle, look higher than normal, but these prices are set to include the higher cost and quality of the raw goods needed to create craft beer.

Promotion and knowing the demographics of the city or town the brewery is located in is crucial to create an optimal plan of action for reaching the target audience. Typically, your target market for beer are going to be males, ages 21-49 years old (Berman, 2017). If we assume that the brewery is located in an average mid-sized city, there are plenty of college students as well as working adults to target. One of the best target markets for craft beer are millennials. Millennials have started and continue to support programs that encourage others to eat and drink local (How

The Craft Beer Industry Is Affecting Restaurants, 2015). Not only does that apply to foods and drinks made in the local cities, but also local restaurants that are not associated with chain restaurants. These restaurants focus and cater to this local movement and will support their local

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BREWERY ANALYSIS AND MARKET

Both the employees will have to be educated and trained in all aspects of the brewery, so that the beer can be made well and the story of the brewery and the

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BREWERY ANALYSIS AND MARKET RESEARCH products can be verbalized and make the local business owners want to invest in the company and its products.

Now that we have an idea of what we can add to grow the business, we need to set strategic goals and how to achieve them, or the recommendations and plans will be meaningless.

There are three strategic goals that the brewery will need to strive to achieve: product, financial, and expansion. The goals will need to be specific, measurable, achievable, realistic and timebound or just SMART. Every company’s financial goals is to have its revenue outweigh is expenses and they are operating at a profit. Financially, the brewery is covered and will be able to cover any short term expenses if they operate without changing anything. In the previously calculated ratios, the current ratio showed us that they are not adequately allocating their resources, or simply do not have a lot of liabilities in the operating aspect of the business. I would recommend to invest in another brewing tank, not only can they afford it, but it will