Frog's Leap Winery Case Analysis

Frog’s Leap Winery may consider a few of the possible alternative, which may benefit the winery. In this type of industry, it is important to find one’s niche and put all effort into keeping customers happy, which we refer to this as maintaining growth. Find what works and continue to do that, while at the same time, being able to transition quick when a crisis or change in market preference does arise. Frog’s Leap can maintain their growth by expanding their current market. In order to expand Frog’s Leap current market, the company could use some alternatives, including: increasing production, increasing their sales, promoting the winery, or tapping into new market areas.
In order to increase Frog’s Leap’s sales, the company must increase production; expand their current market while tapping into new markets as well. Hiring more employees is essential in the increase of production. Also, the new hires would be able to utilize the new land creating more products. This alternative seems plausible because the utilization of the new land as well as the increase in production would offset the cost of hiring new individuals producing additional revenue.
Another alternative Frog’s Leap may consider is promoting the winery to expand to their current market share. Frog’s Leap may benefit by

Frog’s Leap could continue looking into energy saving options similar to the geothermal and solar energy savings. Mr. Williams did not disclose the cost of these advancements, however he mentions they will be efficient in reducing operating costs and will be paid back in no time. Perhaps, Frog’s Leap could look more into energy savings to reduce their operating costs even more. However, with a benefit such as this takes time and money. Frog’s Leap reveals to be in a substantial amount of debt, therefore this alternative would be a long-term alternative Frog’s Leap needs to look at more in the distant