Brewing Essays

The Midland Brewing Company is a medium-scale microbrewery in the prosperous centre of Midland, Michigan. Their products range from balanced Copper Ales’ to full-bodied Stouts, targeted primarily at white collar and working class alike. The Midland Brewing Company’s physical location acts as both a full production brewery as well as a refined bar and restaurant via the independently ran Shier’s Artisan Foods in which they share the venue. The company appears to have a solid foundation which will

Hudepohl Brewing Company (HBC) has operated successfully for almost one-hundred years in an industry that has long been regionally concentrated by family run operations that served their local markets well. Through tradition, passion and an affordable product, they have been able to be the market leader in Cincinnati without having to compete directly with national brands that have deep pockets. Recently, however, it has become clear that the status quo will not advance HBC much further as the likes

analyze the beer brewing industry by doing a competitive analysis of MillerCoors. I am currently in the interview process with MillerCoors, so I saw this as the perfect opportunity to learn more about the industry I may potentially be working in. In addition, I grew up in Chippewa Falls, Wisconsin, which is where Leinenkugel’s originated and is brewed today, so I have been around the beer business my entire life. I am looking forward to learning a lot more about the beer brewing industry overall

PicoBrew Revolutionizes Home Brewing At the beginning of 2015 PicoBrew, a small home brewing company founded by former Microsoft executive, Bill Mitchell, began shipping their new product the Zymatic. The Zymatic is the first of its kind, a home brewing kit that is almost fully automatic. All the user needs to supply is the grains and the hops. This machine is roughly the size of a large microwave and has all the latest bells and whistles. It will hold nine pounds of grains and produce up to two

regarded by many as a pioneer of the industry in Canada. It is estimated that craft brewing generates about $50 billion in sales worldwide. Canada has proven to be a growing market generating $9 billion. According to the Liquor Control Board of Ontario sales of Canadian craft beer has been growing from 20% to 30%. This is no surprise, Canadian love their beer as much as they love their Kinder Joys. What started as micro-brewing has grown significantly over the years with some brewers garnering

According to Ferrell & Hartline (2014), New Belgium Brewing (NBB) branding strategy has always focused on whimsy, customer intimacy, and social responsibility. However, the most important competitive advantage and the cornerstone of the company remains social responsibility. In other words, the major reason for NBB’ success exists because of their corporate social responsibility (CSR). Researchers contest that corporate social responsibility stands as a style of business for companies to accept ownership

In HSTC 3415: Brewing Civilization, I have decided to do the Brewery Interview Project. This option will give me insight as to how craft breweries stand out in 2018 and the evolution of the craft beer market. Specifically, I would like to explore the divide between industrialized beer and microbreweries. Current society is shifting its focus from industrialized practices and products to local businesses. Craft beer and microbreweries are local drinking establishments which promote the “I Love Local”

There are multiple factors that have made Mountain Man Brewing Company so successful over the years. Mountain Man Lager has held the top market position among lagers in West Virginia for almost 50 years. The company’s main target market is an older aged, working class, blue collar male. The Mountain Man Lager was rated as the best known regional beer by that target market, after receiving a response rate of 67%. The lager has also won eight straight titles as “Best Beer in West Virginia” and “America’s

In order to be successful brewing companies must integrate new and efficient technologies, as well as effective measures of quality control. CBA prides itself on maintaining both of these standards. In CBA’s 2016 10-K report, it stated that improvements in technology allow it to “minimize brewery operating costs and consistently produce innovative beer styles” (CBA, 2016). Within CBA’s six breweries, four use a highly automated brewing system, while the other two operate with a manual brewpub-style

Starting a brewery isn’t difficult in regards to obtaining the capital to set up the physical brewery. However, obtaining the certifications, licenses, abiding by ordinances, and paying taxes and fees associated with operating a brewery presents a high barrier. This legal maneuvering to establish a brewery as a legal entity is lengthy and pricy. Not to mention that these are different for every state in the US. Another barrier, is acquiring a proper supply chain to distribute our brews and obtain

There are many different aspects of the Ninkasi recipe that made primitive brewing possible for the Sumerians. Throughout the past 4000 years some of these aspects of the brewing process have changed, some remained the same, and some have been removed. All of these changes led to modern day beer and its flavors and quality that are enjoyed by modern day consumers. The process of malting has undergone changes from the process used in the Ninkasi recipe by the Sumerians to the process used in modern

The New Belgium Brewing Company was a popular arising brewing company that has gained great success over the years of being in business. The NBB has gained its popularity originally by word of mouth and other small marketing ventures. The company saw great growth for the company in their initial years of business. This company started out small in the company’s owner’s basement, and it quickly outgrew the space while needing to expand. Many craft breweries also exhibit strong connections to their

As New Belgium Brewing (NBB) increases distribution and branding to new locations across the United States, they need strategic ways to make their name known in new markets. Spreading the news of a great company can be simple if they just make their website accessible and user friendly, raise awareness of the product through advertisements, and generate a community buzz through strategic public relations such as feature articles and white papers (Ferrell & Hartline, 2014, p185). NBB already has

Introduction New Belgium Brewing practices at great length ethical decision processes, while continuing to help the surrounding communities, its employees, and most importantly the environment. NBB was started after Jeff Lebesch and his wife Kim Jordan made a trip to Belgium, which resulted in Jeff desiring to brew Belgium beer in America. After returning to America, Jeff started a brewery in his basement, which has since exploded into a very profitable organization. The core values and beliefs

Partnerships Currently, Bench Brewing Company is brewing out of Nickel Brook Beers in Burlington while completing construction on its public school-turned-brewery in Beamsville, Ontario. Bench Brewing has the Ball’s Falls Session IPA in the LCBO and in bars across southern Ontario; in Guelph, Bench beers can be found at Baker Street Station, Brass Taps Pub at the University of Guelph, Miijidaa, and The Woolwich Arrow (“Bench Brewing”, n.d.). Bench has also publicly established itself in the local

The New Belgium Brewing Company is an environmentally and socially concerned company. They set their focus, beliefs, and core values on addressing environmental issues. The long-term, overall goals of New Belgium Brewing are to recycle, reduce, and reuse. NBB maximizes and achieves energy efficiency by using wind turbines, purchasing recycled products, and reuse strategies to reduce waste by storing and gifting used grains to farmers for feeding their pigs. New Belgium Brewing strives toward global

The New Belgium Brewing culture of sustainability, whimsy, and fun seems like an interesting place to work. Both employees and management have a great working relationship towards a common goal of success for the organization. One must wonder if this type of culture will equate to success in other parts of the country. There are areas in American society with a diverse make-up of people and others that are not. Having distribution issues can damage the public and stakeholder’s perception of an organization

New Belgium Brewing Company (NBB) operates as a for-profit company that places its profits alongside the business’s social and environmental endeavors (Walker & Laporte, 2017). Otherwise known as the triple bottom line, this business model allows NBB to care for its employees, consumers, and communities to the same extent that it cares about its profit. Some of the core values listed in the company document include corporate social responsibility, environmental protection, balancing the needs of

New Belgium Brewing Every beer has its unique flavor as well as history. Each brand has its distinctive logo and marketing plan. New Belgium Brewing Company, founded in 1991 in Fort Collins, CO (Reid & Gatrell, 2015). In 2015 the company was the fourth-largest craft brewery in addition to the eight largest craft breweries in the United States. New Belgium’s employee-owned culture is a competitive advantage and the most important cornerstone of the company’s strategic focus. Employees are the hallmark

After New Belgium Brewing Company went through the “cultural branding” process, they began the process of developing an ad campaign. NBB was very much aware of the major beer brewers, which were termed as “Big Three” and included: Anheuser-Bush, Coors, and Miller, and the power of television advertising (Ferrell & Hartline, 2014). New Belgium Brewing company knew they have to market their line of beers as being a unique product that would capture the characteristics of their consumers' lifestyles