In order to be successful brewing companies must integrate new and efficient technologies, as well as effective measures of quality control. CBA prides itself on maintaining both of these standards. In CBA’s 2016 10-K report, it stated that improvements in technology allow it to “minimize brewery operating costs and consistently produce innovative beer styles” (CBA, 2016). Within CBA’s six breweries, four use a highly automated brewing system, while the other two operate with a manual brewpub-style system (CBA, 2016). Automation allows the company to efficiently produce large amounts of beer, while the manual systems give it the ability to make specialty small batch beers. Innovation Breweries, one of CBA’s most technologically advanced sites, focuses on releasing limited, small batch beers for the local markets of Portland and New Hampshire (CBA., 2016). Thus, CBA is able to compete with larger beer manufacturers while retaining the technology needed to make small batch beers. CBA’s motivation to stay technologically advanced makes it major player in the alcoholic beverages industry.
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In the USA, every gallon of beer produced by a brewery is charged an excise tax consisting of both a state and federal tax rate. The current $0.78 tax does not only affect CBA, but also has a profound effect on the brewing industry as a whole (citation). The excise tax forces companies to raise the prices of the products it sells, thereby shifting the burden of tax onto its consumers, resulting in a decrease in demand. However, based on historical evidence of an unchanging state taxation rate and increased inflation, the cost of the excise tax is expected to drop significantly over the next few years (Stivaros, 2017). This fares well not only for the industry but for consumers as well (Stivaros,