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New Belgium Brewing Case Study

453 Words2 Pages

According to Ferrell & Hartline (2014), New Belgium Brewing (NBB) branding strategy has always focused on whimsy, customer intimacy, and social responsibility. However, the most important competitive advantage and the cornerstone of the company remains social responsibility. In other words, the major reason for NBB’ success exists because of their corporate social responsibility (CSR). Researchers contest that corporate social responsibility stands as a style of business for companies to accept ownership and take action for the well-being of the environment, customers, communities and anyone else in the world that considers all stakeholders (Peng & Yang, 2014). Furthermore, NBB success is mainly due to high-quality products and specialists who appreciate the company’s steady emphasis on sustainability (Ferrell & Hartline, 2014). For instance, New Belgium social responsibilities seem to create comfort, which leaves customers with a sensation that NBB products are …show more content…

According to (MacLead, 2016), the mission statement should share the purpose for the company’s existence and drive its collective efforts; whereas the vision statement should focus on driving the strategic plan for the future. In other words, NBB saw in the early stages of planning the importance of having a purposeful mission with a clear vision and guiding set of values. Unmistakably, New Belgium Brewing focused on the ethical culture of the brand that remained in good standing with customers, according to Ferrell & Hartline (2014).In fact, one of the company’s core values and beliefs were said to be kindling social, environmental and cultural change as a business role model (Ferrell & Hartline, 2014). Overall, those words are simple, yet it creates value for customers and employees that developed a strong dedication to the brand; thus, providing a distinctive goal for NBB’s to lead the brewing

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