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Differences Between The Founders And Employees Of New Belgium Brewery

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The founders and employees of New Belgium Brewery focus on sustainability, whimsy, and fun which is rooted in its home-based Colorado business. Company branding and messaging are a considerable part of what makes NBB successful and must push to other locations. So, how does NBB ensure their culture filters to these different areas? Accordingly, having a process for hiring, training, and monitoring development of new employees is critical to creating the culture from the start. Subsequently, NBB benefits from using integrated marketing communication as a way to build long-term relationships with other businesses. Integrated Marketing Communications refers to the strategic and coordinated use of promotion to create one consistent message
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