ipl-logo

Differences Between The Founders And Employees Of New Belgium Brewery

265 Words2 Pages
The founders and employees of New Belgium Brewery focus on sustainability, whimsy, and fun which is rooted in its home-based Colorado business. Company branding and messaging are a considerable part of what makes NBB successful and must push to other locations. So, how does NBB ensure their culture filters to these different areas? Accordingly, having a process for hiring, training, and monitoring development of new employees is critical to creating the culture from the start. Subsequently, NBB benefits from using integrated marketing communication as a way to build long-term relationships with other businesses. Integrated Marketing Communications refers to the strategic and coordinated use of promotion to create one consistent message

More about Differences Between The Founders And Employees Of New Belgium Brewery

Open Document