New Belgium Brewing Company Essays

The New Belgium Brewing Company was a popular arising brewing company that has gained great success over the years of being in business. The NBB has gained its popularity originally by word of mouth and other small marketing ventures. The company saw great growth for the company in their initial years of business. This company started out small in the company’s owner’s basement, and it quickly outgrew the space while needing to expand. Many craft breweries also exhibit strong connections to their

Introduction New Belgium Brewing practices at great length ethical decision processes, while continuing to help the surrounding communities, its employees, and most importantly the environment. NBB was started after Jeff Lebesch and his wife Kim Jordan made a trip to Belgium, which resulted in Jeff desiring to brew Belgium beer in America. After returning to America, Jeff started a brewery in his basement, which has since exploded into a very profitable organization. The core values and beliefs

New Belgium Brewing Every beer has its unique flavor as well as history. Each brand has its distinctive logo and marketing plan. New Belgium Brewing Company, founded in 1991 in Fort Collins, CO (Reid & Gatrell, 2015). In 2015 the company was the fourth-largest craft brewery in addition to the eight largest craft breweries in the United States. New Belgium’s employee-owned culture is a competitive advantage and the most important cornerstone of the company’s strategic focus. Employees are the hallmark

New Belgium Brewing Company (NBB) operates as a for-profit company that places its profits alongside the business’s social and environmental endeavors (Walker & Laporte, 2017). Otherwise known as the triple bottom line, this business model allows NBB to care for its employees, consumers, and communities to the same extent that it cares about its profit. Some of the core values listed in the company document include corporate social responsibility, environmental protection, balancing the needs of

“To operate a profitable company which is socially, ethically, and environmentally responsible, that produces high quality beer true to Belgian brewing styles” (Wann, 2014). The New Belgium Brewing Company which is commonly known for their award winning beers, for example Sour Beers and Fat Tire, is located in Fort Collins, Colorado. The objective of this paper is to analyze the corporate social responsibility of New Belgium Brewing Company. In this analysis, we will go over the company’s corporate

After New Belgium Brewing Company went through the “cultural branding” process, they began the process of developing an ad campaign. NBB was very much aware of the major beer brewers, which were termed as “Big Three” and included: Anheuser-Bush, Coors, and Miller, and the power of television advertising (Ferrell & Hartline, 2014). New Belgium Brewing company knew they have to market their line of beers as being a unique product that would capture the characteristics of their consumers' lifestyles

New Belgium Brewing Company has a unique marketing and advertising campaign that is very intriguing for many. With the slogan, “Follow Your Folly”, that leaves customers and others wondering, what should they actually be doing. NBB explains that Merriam-Webster’s Dictionary offers multiple definitions of the term “folly” and that it’s ultimately up to each individual to determine what their own “folly” is (“New Belgium Brewing”, n.d.). Initially the company struggled to decide if the tagline “Follow

The story of New Belgium Brewing is one example of the American dream lived out in real life. It helps to prove that it is still possible to have a dream and work to make it succeed. But New Belgium Brewing is not just a story about a company that has achieved success. It is a story of a company which put its employees, society, and the environment on equal par with its bottom line. From its very beginnings in a small basement in Fort Collins, Colorado, New Belgium has committed to three basic

product out there. How does the consumer decide which company they should purchase their products from? How does a company ensure they are the company that fulfills their customers wants and needs? There is not a blueprint or set of instructions for companies to follow in order to ensure their success in the business world. However, there are numbers ways in which a company can ensure its success. To be a successful business today, a company must understand its consumers in a way that promotes a

1. New Belgium Brewing is working to address the issue of large carbon emissions from energy production. The NBB has put their time together with their employees to diminish the carbon emission that the business produces. Other environmental areas that New Belgium Brewing works to address is its waste water and physical waste generated in its production process. New Belgium Brewing became the country’s first brewery to purchase 100% of its electricity from wind power in 1999 (New Belgium Sustainability

Stemming from New Belgium’s founders Jeff Lebesch and Kim Jordan’s initial inspiration, values and beliefs, the brewery’s operations are centered on a number of key elements. Based on those core values, some of the driving forces behind the company’s operations are environmental responsibility and stewardship, a fun and high involvement culture in their workplace, producing world class beer, and promoting environmental & social change. New Belgium is a company that deeply cares about customer satisfaction

According to the New Belgium Brewery’s website, they are currently ranked fourth largest brewery company in the world in the specially categorized beer known as craft brewery which is a brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. (New Belgium Brewing, n.d.) In order to maintain such high ranking in this popular industry, the competition amongst the leading companies and their strategic

The New Belgium Brewing culture of sustainability, whimsy, and fun seems like an interesting place to work. Both employees and management have a great working relationship towards a common goal of success for the organization. One must wonder if this type of culture will equate to success in other parts of the country. There are areas in American society with a diverse make-up of people and others that are not. Having distribution issues can damage the public and stakeholder’s perception of an organization

employing the new Smart Grid technology, on site power generation using solar photovoltaic panels and, an internal energy tax. The new Smart Grid technology allows New Belgium Brewery to collect notifications from the electricity provider when their electricity level usage are at their peak. The Smart Grid technology used in the company is funded by the FortZED Partnership, formed by New Belgium Brewery, the City of Fort Collins, the Colorado University, and other energy focused companies. The major

As New Belgium Distribution continues growth from Colorado locale, the company will need to focus its branding and messaging resonate with consumers in different parts of the country. The NBB distribution would have to deliver to its new customers, the same culture base and the ethos that its Colorado location possessed, in order for continues success with other locations. Sustainability, whimsy and fun images will gain its strength through advertisements (Ferrell & Hartline, 2014). NBB will promote

The core values at New Belgium Brewery (NBB) create an ethical culture throughout the company. This culture can be seen in the operations that extend beyond the production of the carefully crafted brews. The company cares more about their environmental impact, their community involvement, and the employees inside than they do the profits that come from their top selling products. They care because consumers should feel their choices matter, especially regarding the companies behind the product they

New Belgium can maintain its strategic focus as it continues to grow by continually providing high quality ethical business practices which have contributed to the overall growth of New Belgium Brewery. Even more importantly, they must continue to institute the well respected brand and catering to its employees and customers. Moreover, New Belgium must ensure they maintain a competitive advantage by being a company that is environmentally friendly and conscious of protecting and preserving the

Madison Hector 830037811 While taking my first brewery tour to New Belgium recently, I was amazed at how well the company supports and promotes sustainability. Within various aspects of the tour I saw and heard of a variety of ways within that supports the four dimensions of sustainability; economic, ecological, social, and institutional. New Belgium began as a small brewing company started in the basement of founders Jeff Lebesch and Kim Jordan and has since then expanded into the amazing business

New Belgium Brewery was first opened in 1991 in Jeff Lebesch’s basement brewing what is now called the Fat Tire Amber Ale beer which was the first of several beers produced by NBB and undoubtedly the most popular. No doubt the company was on fire growing leaps and bounds every year while the overall beer industry was showing a decrease in beer sales by two percent, NBB showed a 16.4% growth in business even in the economic decline time periods. In my opinion, NBB has experienced prosperity due

By New Belgium considering opening a third brewery, all the options needs to be accounted for and thought out carefully. The company needs to promote strategic planning in order to decide if opening a third brewery is a good business decision or not. A strategic plan helps identity the internal and external elements that can benefit or harm the company (Ferrell and Hartline, 2005, p. 29). Therefore, the strategic planning will help identify the major issues that need to be considered such as the