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New Belgium Brewing: Why Do Companies Purchase Their Products From?

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Individuals have become extremely picky when it comes to the products they invest their money in these days. There are numerous choices for each product out there. How does the consumer decide which company they should purchase their products from? How does a company ensure they are the company that fulfills their customers wants and needs? There is not a blueprint or set of instructions for companies to follow in order to ensure their success in the business world. However, there are numbers ways in which a company can ensure its success. To be a successful business today, a company must understand its consumers in a way that promotes a sustainable competitive advantage (Ferrel & Hartline, 2014). Companies must have something that sets them apart from …show more content…

The company is extremely concerned about creating a healthy work environment for its employees, as well as a healthy community environment for its consumers. The company has proven that it cares about both its employees and consumers. The company has chosen to make word of mouth its most valuable advertisement method. It is this way of thinking that is attractive to customers and employees. This keeps employees with the company and consumers coming back to the company. When New Belgium Brewing decided this would be its focus as a company, it implemented business practices that would show how dedicated the company is to its customers, employees, the environment, and the quality of their products. The company has made it very clear they are concerned with the well-being of others and the environment. Danielle Mclarnan, New Belgium Brewing's Director of Finance and accounting, stated onces that it was the culture of the company that made this company so different from its competitors ( Amato, 2014). This gives New Belgium a competitive advantage because customers feel comfortable buying their

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To increase brand recognition and brand preference New Belgium Brewing markets themselves based on quality. They care more about what their customers think and what they can do to make the beer taste better. They tend to rely on people more than technology. For example, they use human palates and make sure every barrel is tasted before going out. New Belgium Brewing also offers seasonal beers and puts out special kind of beers like Tour de France- Fat tire, but only available during that time to keep the products new and alive.

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