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New Belgium Brewing Case Summary

169 Words1 Pages
To increase brand recognition and brand preference New Belgium Brewing markets themselves based on quality. They care more about what their customers think and what they can do to make the beer taste better. They tend to rely on people more than technology. For example, they use human palates and make sure every barrel is tasted before going out. New Belgium Brewing also offers seasonal beers and puts out special kind of beers like Tour de France- Fat tire, but only available during that time to keep the products new and alive. New Belgium Brewing uses packaging to support its brand image by creating labels that feel old fashion because that is kind of the feel you get with New Belgium Brewing. There labels are unique and stray away from the
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