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What Does 'New Belgium Brewing Company Mean By Follow Your Folly'?

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New Belgium Brewing Company has a unique marketing and advertising campaign that is very intriguing for many. With the slogan, “Follow Your Folly”, that leaves customers and others wondering, what should they actually be doing. NBB explains that Merriam-Webster’s Dictionary offers multiple definitions of the term “folly” and that it’s ultimately up to each individual to determine what their own “folly” is (“New Belgium Brewing”, n.d.). Initially the company struggled to decide if the tagline “Follow Your Folly” would actually be appropriate due to folly being perceived as having a negative meaning. However, the company was determined to reinvent the term and create put a positive spin on the definition that allowed consumers to determine what
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