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An Overview Of Capital Buns Bakery

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Strengths • Decades of Experience: Capital Buns Bakery is known for being one of the main suppliers of bakery needs for the past two decades. • No Preservatives Policy: Capital Buns Bakery has a prestige for not using preservatives on their products and offer very fresh products. • Content Price: the cost of retail bakery products and wholesale orders offers the best deals for the best quality possible. Weaknesses • Cost of content: the cost of content is moderate but not as preferable in compare to other local food retailers • Big retailer’s loyal clientele: loyal clientele’s trust the big retailers that they concur often to. • Packaging: overall package is very basic with no signs of the brand’s logo or additional information • Expanding …show more content…

• Industry’s growth: as the population in Ottawa’s raises, there will be a demand for more food retailers to satisfy the public. • Customer’s healthy lifestyle tendencies: more and more people from different ages are worry about the food’s ingredients and how they are made. Threats • Seasonal up and downs: the months that see the least possible amount of retail sales during winter due to weather conditions. • Competitor’s advertising budget and position: main competitors such as Rideau Bakery have a larger budget to spend and they have positioned themselves as one of Ottawa’s best bakery • Online Presence and Importance: main competitors have small and big online presence with reviews, website and social media PROBLEM/OPPORTUNITY Prior to its recent retail integration, Capital Buns Bakery focused entirely on wholesale sales. They have remained strong as many restaurants across the Ottawa-Gatineau area. Most recently, they have been facing financial limitations as 65% of this year’s assets were invested on renovations. Also, their current target audience is not focused on a single group of people. They get around 20 people per day from all sorts of ethnicities and between the ages of 18-50. Their demographics is currently all over the place with no central

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