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Burt's Bees Swot Analysis

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2.1.9 Other International Companies which follow CSR

GO NATURAL, THROUGH AND THROUGH: BURT'S BEES
The aim for Burt's Bees has always been on well being. As part of the Natural Products Association, the company developed The Natural Standard for Personal Care Products, which created guidelines for what can be perceived as natural. Burt's Bees follows the highest standards for sustainable packaging, showing its dedication to the cause as a member of the Sustainable Packaging Coalition. The brand started with honey and the company has since expanded to candles, lip balm and more than 150 products.
USING ITS ECOMAGINATION: GE
Ecomagination offers products that significantly improve customers' operating performance and environmental performance. …show more content…

The packaging of the products is biodegradable. It is one of the fastest-growing companies in the world, and with $100 million in annual revenue, Method proves that socially responsible products can be highly successful. BEAUTY COMES FROM WITHIN: THE BODY SHOP
The Body Shop is considered as a pioneer of modern corporate social responsibility as one of the first companies to publish a full report on its efforts and initiatives. The company stands up for causes such as self-esteem, protection of environment, animal rights, community trade and human rights. From sponsoring posters in 1985 for Greenpeace to presenting a petition against animal testing to the European Union with 4,000,000 signatures, The Body Shop has contributed significantly to the causes it supports, and is an example for other companies.

BREWED RESPONSIBLY: STARBUCKS …show more content…

He uses fashion to promote awareness and help fight various social issues. After 25 years of dealing with meaningful social issues, Kenneth Cole established the Awareness Fund which is a non profit initiative that uses partnerships, merchandise, events and its blog to celebrate, encourage and empower acts of volunteer service and social change. A full 100% of net proceeds of the Awareness products go towards the fund. These efforts have helped in the success of the Kenneth Cole brand, a company with nearly $500 million in

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The total 2014 combined annual revenue for retail drug industry was $305 billion, according Drug Channels Institute. The biggest retailers in this industry are Walgreen Co., CVS Caremark, Corp. and Rite-Aid, Corp with Wal-Mart and Target developing more of a presence in recent years. Those 3 major retailers make up %70 of the industry revenue. The industry had grown substantially in the last 50 years and will continue to innovate and develop well into the near future. The average age of the U.S. consumer is increasing rapidly as the Baby Boomer generation grows older which leads to increased demand for health services to those who are 65 year old and above.

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NBB gave back to communities through event sponsorships, corporate giving, and philanthropic involvement (Ferrell, Fraedrich & Ferrell, pp.440). Not to mention, NBB donates $1 for every barrel of beer that they produced to non-profit organizations, employees are paid for their community service work, and they give about 9% of their profits to charity (bcorporation.net, 2015). David Edger, former director of the Institute for Brewing Studies, states, “…members of society do not believe a company whose major products is alcohol can be socially responsible, New Belgium set out to prove that for those who make choice to drink responsibly…will do everything possible to contribute to society” (Ferrell, Fraedrich & Ferrell, pp. 441). Our group believes that they have proven that they are serious about being a socially responsible

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Modern day businesses have to be socially responsible; actions are taken to satisfy customers who might have a cause that they care deeply. Social responsibility occurs when a person or a company acts in an ethical and sensitive way towards important social issues of the day such as economic, environmental, and cultural concerns. Many businesses have a section of their website or business literature dedicated to social responsibility. Companies proudly detail the steps they are taking to address concerns that people have with the environment and economic issues. Having companies act in a socially responsible way is necessary because their actions have a tremendous positive impact on society.

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The company segments its market on base of demographics, geographic and behavioral. • Exclusive high quality and green products sold by the company • Exceptional customer service offered by the employees at all the

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DuPont has not only adopted sustainability practices to better the environment but it has used those innovations to turn in a profit. Since lowering its water usage by 25 percent and its energy use by 12 percent since 2004, it has resulted in significant cost effective savings to the company. With lower costs of running a plant, DuPont can now focus on the future by creating new products from what was then waste into a product that can be profitable for the company and have an eco-friendly product that its customers can use. With the ability to have sustainability goal in place, DuPont can look into developing products that will be profitable and have a long-term sustainability within the market. DuPont has developed a strategy that has

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