Who Changed The Culture Of Macy's

Who would have ever imagined in 1858 that the tiny, flashy dry goods shop located on the corner of 14th and 6th Avenue in New York City would some day grow to be one of the biggest retailers in the world? One of the original founders of Macy’s, Rowland Hussey Macy, known as a brilliant innovator, changed the existing retail industry forever with his several “firsts”. Macy’s department store was the first retailer to promote a woman, Margaret Getchell, making business leadership history. He also introduced modern business operations such as the one-price system, where the same item was sold to every single customer at one price. Well known for his inventive marketing strategies, Macy was the first to offer everyday items like the Idaho baked

Impassioned by their environment, the culture at Macy’s is ethical, and both socially and environmentally responsible. Macy’s supports the significance of the many different views and ideas of its employees “we benefit greatly from the individual strengths of each associate”. (Our Culture) At the same time, diversity plays a crucial role in its marketing and advertising strategy “An integral part of connecting with our diverse customer base is through our multicultural marketing initiatives”. (Diverse and Inclusive) In fact, not only does Macy’s market and advertise to its multicultural customer base, the company is diversely organized. For instance, Women make up 75 percent of the workforce across Macy’s, Inc., Racial minorities represent more than 61 percent of the associate team, and more than 38 percent of our management team. (Diverse and

For this reason, Macy’s stands by the fact that actions speak louder than words “Social responsibility is an all-encompassing duty that Macy’s as a major corporation holds, and in turn, takes very seriously”. (Social Responsibility) As a matter of fact, not only is Macy’s heavily involved in helping the community it serves, it does so internationally as well. For example, Macy’s participates in Macy’s path to peace, making a significantly positive impact on the lives of Rwandans, Macy’s heart of Haiti, supporting those tragically affected by a major earthquake in 2010, and also GoodWeave rugs, helping to create stronger communities in Nepal and India. ( Social Responsibility) Furthermore, Macy’s takes accountability for its impact on the world environmentally. As a result, Macy’s has developed a plan to stay committed to sustainability “We will be aggressive in our drive to eliminate wasteful behavior, We will reduce our use of scarce resources in a meaningful way, whenever possible and sensible within the context of our business requirements, Macy’s, Inc. will pursue the most environmentally friendly solution, Macy’s, Inc. will advocate sustainability and renewability with our vendor partners, associates and customers, and We will measure what we do and strive toward quantifiable goals”. (Road to