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Swot Analysis Of Oreo

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Table of Contents
C:UsersKiran MCDesktopMarketingProject.docx - _Toc406225013
OREO INTRODUCTION 2
MARKET SHARE AND SIZE 2
SITUATIONAL ANALYSIS 2
PESTEL ANALYSIS 2
OREO SWOT ANALYSIS 3
STP ANALYSIS OF OREO 4
MARKETING MIX OF OREO 4
MARKETING STRATEGY IN BRIEF 4
COMPETITOR ANALYSIS 5
MAJOR COMPETITORS 5
STRENGTHS AND WEAKNESS OF COMPETITORS 5
PRODUCT COMPARISON 6
OREO- DIGITAL MEDIA STRATEGY: 7
BE ORIGINAL AND CREATIVE 7
BE EMOTIONAL 8
BE HUMOROUS 8
BE PROVOKING 9
REFERENCES 10

Oreo Introduction
Mondelez International is a global snacks powerhouse with products marketed in 165 countries and with operations in more than 80 countries bringing in $35 Billion in revenues. In India it operates through Mondelez India Foods Ltd. (erstwhile Cadbury) and is an undisputed leader in the chocolate market with a market share of almost 70%. Cadbury in India has been known for its innovative marketing strategies and effective brand positioning. Since its launch of Cadbury Dairy milk the company has effectively repositioned the brand to suite the prevalent circumstances and the same finesse was evident in the launch of its premium biscuit brand Oreo in India.
Market Share and Size
India is a huge biscuit market worth more than INR 24000 crores in which cookie-plus-cream segment is valued around INR 7200 crores. In cookie-plus-cream segment Parle is the leader with 25% market share, Britannia is a close second at 22%, and ITC has a share of 15%. Cadbury Oreo is still a niche player in
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