SWOT Analysis Of Nestle In Malaysia

We use SWOT analysis to determine the performance of Nestle in Malaysia and 7Eleven. SWOT stand for strengths, weaknesses, opportunities and threats. The companies that under our observations received their Halal certificate from Jabatan Kemajuan Islam Malaysia (JAKIM). Nestle had full filled Malaysian standard and this document had undergone the process required by International Standardization Organization (ISO). Nestle branches in Malaysia also received Grad B in sanitary premise from local authority. According to the Ministry of Welfare, Housing and Local government in Guidelines in Grading System of food premises, there are 4 grads. The range for grad A is 80-100 percent, grad B for 71-85 percent, grad C for 51-70 percent and the worst

It will lower the risk of bankruptcy as the variety of brands make Nestle a stable ability to weather economics. Nestle also has a good collaboration with other giant brands such as Coca-Cola, General Mills and Colgate Palmolive. It is a strategic plan as both giant companies will obtain the same benefits. According to the William Buist in his article, The unexpected business benefits of collaboration, said that the top five benefits was employee alignment, role focus, stimulate fresh thinking, encourage innovation and re-energize everything. Besides, Nestle is one of the most world’s recognized and trusted brands. In fact, some families had used Nestle products for a long period. In addition, Nestle has a vigorous relationship with retailers and occupied large amount of market share in some national economies especially in Europe and United States. This is to ensure the brands will continuously stable in the market competitive. Therefore, a strong research and development (R&D) of this company needed to commercial a new products and improve the existing products.

WEAKNESSES The weakness of Nestle company is much of it sales depend on a few well-recognized product. Hence, any sudden change in consumer taste would affect the business. Next, grocery sales that sold in giant retailer such as Tesco which have the ability to reduce the price drastically without any deal from Nestle.

It also easy to manage the stock and the money flow. Besides, 7Eleven is well-known with its Slurpee drink. This slushy frozen carbonated beverage hit the trend and still in demand. Next, the company has wide spread locations of over 39000 and has ahead of 1000 retail stores than its competitor McDonalds. The stores also being operated almost in eighteen countries such as United States, Japan, Philippines and Malaysia. The spread is organized according to per capita basis in these countries. Besides, the mission of the company is to provide a complete range of products to the consumer in relax and pleasant environment. Other than that, the workforce also play a big role. The company has employed around 45,000 workers in its retail store shop where each of them is well