Environmental Metrics: New Belgium

A1) Environmental Metrics: The main focus in this area is energy conservation, which they achieve by implementing four different procedures: reducing their need for electricity and natural gas during the peak hours, employing the new Smart Grid technology, on site power generation using solar photovoltaic panels and, an internal energy tax. The new Smart Grid technology allows New Belgium Brewery to collect notifications from the electricity provider when their electricity level usage are at their peak. The Smart Grid technology used in the company is funded by the FortZED Partnership, formed by New Belgium Brewery, the City of Fort Collins, the Colorado University, and other energy focused companies. The major goal of this partnership is to

This can be challenging at times due to the limited availability of some products within the state. Some of these ingredients such as the organic wheat, malted barley, glass bottles and tap handles are sourced from different places in Colorado. The Hops are sourced from different countries such as New Zealand, England, and Germany amongst others. The reason for this is that there are no processing facilities in Colorado that complete the full procedure with the hops in order to be ready for New Belgium’s beer making process. The packing materials are sourced mainly from different cities in the United States with the exception of kegs that are imported directly from

Always striving for continuous innovative quality development improvements, they emphasise their efforts on the proper waste diversion, energy and water conservation.
In this article, there is a dispute between a conglomerate of brewing companies including New Belgium Brewery and the government of the United States. The brewing companies oppose a water treatment rule that will dramatically impact the quality of their beer. Jenn Vervier Vice President of strategy and sustainability of New Belgium Brewery, explains that the quality of their beer is attributed to the quality of their water which she claims comes from municipal sources in great locations, where the probability of water contamination is very low. Vervier also claims that this new rule affects their expenses, since all the treatments needed to comply with the government standards will derive in high costs. This additional expense will increase the price of the New Belgium beer, impact substantially the quality of the beer, causing the consumer to make a different choice in