ipl-logo

Marketing Case Study: FIJI Natural Artesian Water

1166 Words5 Pages

The case is about a US based company FIJI Water LLC with its bottling subsidiary Natural Waters of Viti Limited having its operation through water extracted from the Island of Fiji. The successful brand name FIJI Natural Artesian Water’s growth and its expansion of market is also been reviewed in the case. Over the past decades the company has been successfully exporting the bottled water around the globe from Fiji Island where its production plant is situated. This has leaded the FIJI Water, in the year 2008 to be one of the leading brands in importing the bottled water in the US. Also it is known as a committed company for responsibly doing business. Similarly the case also explains on how the FIJI Water company has achieved greater marketing success and how it responded by focusing on to various corporate social responsibilities. On the other, the case explains out on how challenges of CSR could create a hazard on the survival with a strong marketing strategy as well about its brand image and impact on the environment. Analysis of FIJI Water Marketing in a Socially Responsible and Ethical Ways …show more content…

It has become difficult though profitable for a business in finding out the balance consumer social sensibility and effective marketing message. The product reputation can have an impact through social issues awareness as well. In the similar way, FIJI water remained quiet on social issues that were indirectly related. It has freedom to market its product showing only its positive aspects ignoring all its negative impacts on the surroundings environment. This could become the most effective way unless the people become aware and conscious about its

Show More
Related

Marketing Strategy Of Roots Canada

686 Words | 3 Pages

Roots Canada In the watchful eyes of both the co-­founders Michael Budman and Don Green quality, integrity and longevity became the three pillars of Roots Canada. A well known Canadian company, Roots developed from making footwear then evolved to create authentic leather bags, accessories, jackets, natural fiber clothing and home furnishings. Roots exemplifies a unique look identical with a informal, athletic, hip and outdoor lifestyle stimulated by the enthusiasm shared by both Don and Michael for Ontario’s Algonquin Park. Its apt for people of all ages, the vast range of Roots ­branded merchandise well reputed its grand design, excellent materials, better comfort and stability.

Read More

Summary Of Thirst: Fighting The Corporate Theft Of Our Water

291 Words | 2 Pages

The text allows for the reader to understand what the water crisis is, and how it is impacting our daily lives. The text also gives the reader multiple different examples of water control in the United States. But, because of all the corporate greed, corporations are ruining our natural resource of water by creating it into a commodity and selling it. This book gives great insight on how corrupt the government can be when they want to make a cheap buck. Again, “Water is a necessity of life that touches everyone in their own homes” (Snitow and Kaufman, 1) water is a right to all humans, not a commodity for business

Read More

Bottled Water Matters

275 Words | 2 Pages

Not only is bottled water extremely regulated, but it is also a viable source of hydration for individuals in times of need; therefore one like myself once again disagree with Annie Leonard’s position against bottled water with evidence provided by IBWA. In the article, “Bottled Water Matters,” IBWA had shown the viability of bottled water through their statement, “ Bottled water companies respond with efficiency and speed with regard to provide bottled water in coordination with emergency relief operations.” This statement clearly demonstrates how bottled water can be very essential and lifesaving in times of need. For example, in a disaster like an earthquake, buildings, including tap faucets, would be demolish by the forces of nature.

Read More

Rhetorical Analysis Of Tapped

964 Words | 4 Pages

Water is the greatest resource upon the Earth, but what happens when it runs out? Even worse, what happens when humans bottle the water, of which all life relies on, and sells it to us with false claims? Well, we've already been on the receiving end of this trick for years, almost unknowingly. The documentary Tapped, directed by Stephanie Soechtig and Jason Lindsey, gives a look into the bottled water industry and the effects it has on society. The film taps into human emotions, brings about logical reasoning and statistics, and uses sources with valid credibility to address a hidden issue.

Read More

Is New Belgium Brewery's Ability To Achieve Social Responsibility?

637 Words | 3 Pages

As a group we believe that New Belgium Brewery (NBB) is a socially responsible corporation. Social responsibility is an ethical framework where corporations should embrace economical, cultural, social, and environmental issues ethically and susceptibly (imasocialentrepreneur.com, 2015). Firstly, as a corporation, NBB believes that the synchronization of what a “brand says,” and what a “company does” is the stepping-stone in achieving social responsibility (Ferrell, Fraedrich & Ferrell, pp.436). This mandate helps New Belgium Brewery emphasize that as a company, being able to integrate the company’s code of conducts and core values is what will make the company successful.

Read More

Marketing Strategy: Case Study: Houzit

1803 Words | 8 Pages

CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

Read More

What Are The Three Dimensions Of Bottled Life

938 Words | 4 Pages

(Bottled Life 2012). By doing this they are shaping the subjective interests of the citizens, even though it might not be in their real interest to welcome the company, due to ecological reasons for

Read More

Why Is Bottled Water Better Than Tap Water

1895 Words | 8 Pages

This is especially the opinion and suggestion of all bottling companies. According to Doria (2006), the convenience associated with the bottled water is because bottled water is portable. In addition, Doria (2006) notes that bottled water is always available and can be bought in any destination. A company like Nestle sells water in almost all countries. Besides, as indicated by Arnold & Larsen (2006), there is a general perception that the tap water goes under thorough purification before the actual packaging.

Read More

Nestle Case Study: Bottled Water Industry

1597 Words | 7 Pages

Nestle is a company that committed to people for living better by offering tastier and healthier foods and beverage choices. Nestle keep the standard from 140 years until now for people at all stage of life and every day. There are more than 2000 brands produce in worldwide. It is a large company. The company has around 33900 employees.

Read More

Social Responsibility In Tesco

2166 Words | 9 Pages

In the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)

Read More

Essay On Unethical Use Of Water

1193 Words | 5 Pages

In order to bring more water more efficiently to those who demand it, private companies must seek new sources to meet demand. One of the biggest companies criticized for its unlawful and unethical seizing of water is Nestlé. In the early 2000's, when Nestlé began a spring water mining and pumping operation in Mecosta, Michigan, native Michigan's were outraged. Locals witnessed Nestlé as an "immediate environmental harm to rivers, streams, lakes, wetlands, and habitat in the zone of influence" (MCWS Versus Nestlé). The company also detrimentally affected the native watershed and wetlands in Colorado after they were given permission to withdrawal over the next decade "650 million gallons of Arkansas Valley" water from the area (Water Usage &

Read More

Marketing Case Study: Royal Fernwood

1579 Words | 7 Pages

Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 THE CHALLENGE 3 3.0 Vision 4 4.0 Mission 4 5.0 Core Values 4 6.0 USP’s 5 7.0 SWOT ANALYSIS 6 8.0 SITUATIONAL ANALYSIS 8 8.1.0 POTER’S FIVE FORCES 8 8.1.2 PEST ANALYSIS 10 9.0 Competitor Analysis 11 Noritake 11 Dankotuwa 12 Chinese imports 13 10.0 CUSTOMER ANALYSIS 14 11.0 MARKETING STRATEGY 15 11.1 MARKET SEGMENTATION 15 11.2 POSITIONING STRATEGY 16 11.3 Ansoff Matrix 17 11.4 MARKETING MIX 18 12.0 ACTION PLAN 21 13.0 BUDGETS 21 1.0 EXECUTIVE SUMMARY Royal Fernwood Porcelain, Browns latest acquisition, presently markets a range of porcelain products for local and foreign markets. Royal Frenwood has a local market share of 13% and a strong dealer distribution

Read More

Nestle Corporate Social Responsibility Case Study

3469 Words | 14 Pages

On the contrary, the practice of CSR is an important consideration for long-term investment as it can help generate more profit in the future. In this report, Nestlé would be one of the good examples to illustrate those concepts. Nestlé is one of the world’s largest food and beverage companies. The company believes that by creating value for the shareholder and the public, it will have long-term sustainability.

Read More

Marketing Case Study: Kellogg's Marketing Research Factors

747 Words | 3 Pages

In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.

Read More

Coca Cola Product Differentiation Strategy

785 Words | 4 Pages

1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

Read More

More about Marketing Case Study: FIJI Natural Artesian Water

Related Topics

Open Document