Business Plan for Sure Natural Spring Water.
Business Vision, Mission Statement, and Values:
Vision Statement: To become a foremost producer and distributor of premium quality natural spring water in Canada, while prioritizing sustainable business procedures.
Mission Statement: Our mission is to provide customers with the best quality organic spring water sourced from perfect Canadian springs while supporting healthy living, sustainability, and responsible business habits in our community.
Values. Our values are based on the four components of a good mission statement, which are:
a) Customer-centricity. We prioritize our customer's needs and satisfaction first.
b) Quality. We are poised and committed to offering premium excellent natural
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We have recognized a market need for a natural, high-quality, and eco-friendly water brand that promotes health-mindful and environmentally conscious consumers. Our strategy is to source water from pristine Canadian springs, use eco-friendly packaging, and adopt ethical and sustainable business practices.
Our target market is health-mindful buyers who prioritize natural, high-quality, and sustainable products. We plan to create awareness for our customers through different channels like groceries stores, online stores, and business-to-customer supplies. We will set our product price to match the competition and ensure profitability and sustainability. Our focus is to provide Canadians with a premium quality natural spring water option that prioritizes sustainability and healthy living" (Barringer & Ireland, 2018, p. 33).
Our team comprises qualified experts in the mineral water industry and others related fields such as the food and beverage sector. We have guaranteed funds from angel investors and are now in the process of setting up our production and supply chain facilities. We intend to release our product in the next six months and become a leading natural spring water brand in
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Our production and delivery costs will be evaluated based on the sales volume and location. However, our priority shall focus on cost-efficiency and sustainable production techniques, such as using renewable energy sources and minimizing water wastage. We will promote collaborations with logistics companies to improve our delivery timeline and cost.
How much does it cost to support a customer?
Our priority will be customer satisfaction and support through fast, effective and friendly customer service. The cost of support will be evaluated based on the volume of inquiries and requests. However, we will leverage technology and automation tools to improve our support costs while guaranteeing excellent service quality.
How easy is it to retain a customer?
We trust that our exceptional quality, sustainability, and customer-focused approach assist in retaining our customers. Our priority shall remain customer satisfaction, loyalty programs, and customized marketing to promote long-term customer relationships.
Elevator Pitch. Nurture your body and soul with the best nature offers. Choose Sure natural spring water for quality and