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Greshbev's Expansion Of The Naturaln-Beverage Market

470 Words2 Pages

Although there is a significant growth scope in the market, however the technology changes, e-business, social media have lowered the barriers for the new entrants and increased the competition based on quality, price, convenience and brand identity. The existing firms have the additional advantage in terms of brand identity, capital expenditure and economics of scale over the new entrants. Additionally the aggressive campaigning and the brand extension by the existing competitors may create barriers for the entry in the RTD beverage market. Hence, NaturalnFreshBev will initially operate in the niche market of natural and organic ready to drink beverage and our marketing strategy is increasingly focused on innovation, transparency and customer engagement to promote the products …show more content…

• Freedom: Our core values in the corporate culture give us the freedom and passion to serve the customer and community with a long term relationship.
• Feelings: Our feelings towards the human life and ecology encourage us to bring positive changes in the community with healthy diet and healthy living while conserving the natural resource and balancing the ecology.
• Future: Our future goal is to be the market leader of healthy products that the customers are passionate to buy and we are proud to improve the quality of life.
“At NaturalnFreshBev LLC, we strive to be the creative leader in the non alcoholic beverage industry with a brand that inspire and support the well-being, health and human spirit by serving the honest natural and local origin beverages. Our dedication, passion and commitment to support local and global communities enable us to contribute with more fresh and high quality beverages to the consumers for the generations to

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