But they survived it and have managed their working capital ratio to 6% of their sales. And since 2009 innocent have been back to growth and concentrated on getting better. Innocent direct itself on the two key aspects where they retain ownership of the relationship with the growers and their customers which is where their key expertise and intellectual property lies. Innocent outsource the rest of the supply-chain operations. One treasury initiative is with suppliers who value other trade variables as well as price. Treasury found that the growers would like to reduce their funding costs and ease their cashflow at harvest time. So treasury are now looking at extending their payment terms via a selective supplier finance offering. Another …show more content…
Even after the hit of recession , Innocent was named the 7th most influential brand in UK, 7th most socially responsible brand in the world and 9th biggest twitter following in UK. From the Innocent drinks case study, we have witnessed that defining our brand and values is the most vital part of adding value to our product. Moreover we have to abide by them in order to win the trust and credibility in the opinion of out customers. We should also engage our customers in our brand wherever possible and their feedback should be given utmost attention. Also having a consistent vocal identity helps people to retain our brand in their minds. We can also add in some humor in our advertisements to create an affinity around our brand. Adding value to our product is an incredible concept which can be quite helpful in my computer science career. Important communication skills used for on-the-job issues including listening, non-verbal communication, flexibility and a willingness to understand the point of view of other people and better communications means better marketing