Business Level 3 Unit 4 P1

According to Watson, Berthon, Pitt & Zinkham (2008), attractors are websites which have the ability to attract and interact with visitors in stakeholder groups (p. 40). An example of this would be a producer of fresh fruits and vegetable aiming to attract and interact with large customers in the form of hotels, supermarket, and hypermarkets.
Websites must be able to attract and interact with visitors by providing them with the facilities they will be interested in, that will hold their interest and will eventually lead to a purchase and retain the visitors as long-term customers. The success of online businesses lies in their ability to attract, interact and retain customers. Therefore, creating strong attractors must be part of their marketing

E-businesses use sponsorship of different groups as a means of exposing their companies and brands to the public. Sponsorship can positively impact e-businesses by gaining positive publicity for the business and by attracting billions of visitors worldwide to a company’s website, in a short time period (Watson, Berthon, Pitt & Zinkham, 2008). Sponsorship may be in the form of financial support as in supplying full or partial uniforms, supplementing travel expenses and providing banners for a football team. Companies may also provide the financial support for feeding the team members when they perform in tournaments. Another form of sponsorship as an attractor is in the form of providing the funds for food and water to friendly societies during events. For example, these groups may put on an event to bring awareness regarding obesity to the public and may plan a nature walk. Companies use these types of activities to bring awareness to their companies and brands by sponsoring T-shirt, water bottles and other paraphernalia. In these cases, the companies’ logos will be printed on the items sponsored by these

Online customer service centers are systems set up to provide support to customers throughout the complete sales process (Watson, Berthon, Pitt & Zinkham, 2008). This can be in the form of answering customers queries, providing information and prices on products or services and making suggestions to customers. After sales service is one form of customer service used by businesses today in retaining their customers. This is a way of building better relationships with customers and gaining their loyalty. In gaining customers’ loyalty, businesses often see an increase in sales, and by extension, an increase in retained customers and profits. Satisfied customers often lead to referral of businesses to friends and family. One example, as part of its online after sales service, a car rental company may contact its customers to enquire as to if they are satisfied with how they were treated before, during and after the rental transaction. For those customers who had complaints, the rental company is able to put policies in place to address future similar situations which would ensure customer satisfaction. A second example of after sales service as an attractor would be to ensure that customers queries are constantly and timely addressed and information provided to them that would continue to retain those paying customers. For example, many e-businesses have systems in place for dissatisfied customers to return products that they are not