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Btec Business Level 3 P2 Unit 3 Business

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Akeneo

This is used to deal with hundreds to thousands of data. Including attributes, images and hundreds of images from a supplier. Well, Akeneo lets you organize the data so that you can get on with your job without needing to worry about the incoming data.

This is good for the business because it is made to deal with a lot of information. However, this is bad for my business because it is a start-up company that won’t have that much data to start with. Therefore, it would slow down the process but it is good to get a lot of data related to the customer so that I could advertise to the correct demographic. It also costs over £500 so it would mean that our company would take longer to set-up because I have to gather more money and it would …show more content…

It allows you to gather data from customers. inRiver is all about making the experience better for the customer. This is good for my business because it allows me to see what the customers like and don’t like which will allow me to improve the business in a better way. It also gives the customer a chance to be heard so that their experience is better and this is also good for the company because a satisfied customer is more likely to use the website again. This is also bad for my business because it is a small start-up business so the information gained may not be used very effectively because it can be expensive to make changes to a system. I suggest using this once the business is bigger and can afford to change the advertising …show more content…

Easily scalable

Hybris Software

This centralizes all product and customer data in a single view. It combines internal and external data sources, offline.

It allows users across the organization to access the information in real time. This is ideal for B2C (Business to Customer) retailers with a lot of online presence. It has additional online and digital features to improve the overall customer experience.

This IMS is good for the business because it was mainly created to be used by business that has a big online presence and seeing as our business is online-only this means that we’d be able to use the IMS to its full potential. It is also good because it has online and digital features that help improve the customer experience which means they are more likely to talk about their good experience and come back. This is bad for the business because it combines internal and external data which means that there will be a lot of data that has to be sorted correctly and accurately. I suggest that the business uses this IMS as well.

Other Features;

Also works with user-generated content
Functions across multiple

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