Customer focus The only way that a business is going to meets its needs is when they focus on customers needs, making sure that customers needs are meet and there are meat better than the competitors. Customer satisfaction Customer satisfaction is when a business meets all the expectations of the customers. The customers will only be satisfied if their products in meets in needs, it is really important that the business understands its customer’s needs. If a business keeps its customers happy, there are likely to come back and gain access to more wide range of products which will help the business make profit. There are number of ways which a business could keep their customer satisfied: The products which have been offered by the business must meet the customers need Good customer services will …show more content…
The communication can be personalised which allows business to talk with their customers individually. This allows business to email new offers and match new products who are interested in the products or the services. Use of ICT strengthen customers loyalty, this allows customers know about the upcoming events which they might be interested in. If customer details are retained it can make repeat transactions easier, e.g. if address details are retained on a database customers do not need to provide them again. Website asks customers to register their information, than that allows business to communication, this also one of the best way to deal with customers. Customer relation management (CRM) CRM relates to how business create their relationship with customers, there are different goals of CRM but the main and most important goal is to improve the customer services. CRM uses customers contact information for target marketing. CRM also control how company’s use their contacts with their customers. CRM mainly focuses on customer preservation. Customer service as an