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Btec Business Level 3 Unit 4 M3

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In this task I will develop a new product .The new product that I will be discussing is Chocolicious which will be a brand within Cadbury this product this will include an orange flavoured cookie with jelly beans and sherbet. The price of the product would be £1 Targetmarket My target market would be for families with young children between 5-12 year old for girls and boys Demographics It will be aimed for be for girls and boy as they both of these gender likes chocolate .As chocolate is quite affordable the price of my product is quite reasonable .The price has to be affordable as children do not earn so therefore the price has to be affordable for the parents. Geographic’s Location-People who live in the UK. Thisis product will be available …show more content…

For my product the advert would include an image of the product with a famous person from Disney channel as children watch Disney channel and if they see a character on a billboard they would like the product due to the fact the character is influencing them to have my product. Distinction D2-Evaluate how the developed marketing mix would need to be modified for a new contrasting target group of customers The new market segment would be for 30-40 for women and male .The price of the product would still be the same. The sweets and the jelly beans would less sugary and low calories. Product The packgaing of the product would be less lively as 30-40 male and female prefer suttle coloura.So the colour of the product would light blue .The image of the product would be with sweets and chocolate but they will be low carlories as 30-40 people care about there weight . Market segmentation Geographic segmentation One of the most basic forms of market segmentation is geographic segmentation and this means the market is based on geography location. My product would be located in UK especially in rural areas as this is where 30-40 parents tend to

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