Task One: To what extent is the business you have chosen more successful in adding value than a competitor? Introduction: Businesses add value to their products and services in so many ways, from the quality of products presented to the customer to the convenience of the location – whether or not they are in a suitable place easily accessible to the customer. However, businesses can add value through 6 different ways ensuring a high amount of profit much more quickly. These are: Convenience of Location Speed Branding Quality Design Unique Selling So what is adding value? In simple terms adding value is just the difference between what a business pays its suppliers and what it receives for selling its product. (Appendix 1) Background to the Business: Mimi’s Cakes is a small bakery specialising in the production of cakes. It is owner is Tejal, a woman whose passion of baking resulted in her setting up the business. Currently Mimi’s Cakes has been running successfully for a few years now. It is located in Slough, which is not very far from Hounslow. I decided to choose Mimi’s as my exemplary business, due to the vast amount reviews, on social media such as Facebook and Twitter. Unique Selling Point: Unique selling point is a characteristic of a product that makes it different from other similar products sold in the market, such as design,