GEICO’s advertisement, which can be found in Men’s Health November 2016 issue, targets car owners through the use of several tactics by means of segmented marketing, hooking the audience, and appealing to their desires. GEICO is the second largest and one of the fastest growing private auto insurance companies in the United States (GEICO, 2016), who aim to reach their target audience through the imagery of a stack of cookies in the hopes of the consumer to correlate the greed and desire received from the food imagery used, in place of the experience provided by insuring your car through GEICO. Additionally, GEICO strives to target customers through attempting to cater to their needs with the intended end goal of persuading them to choose GEICO
Budweiser creates this feeling in a one minute commercial. Although Budweiser is a beer company, I argue that the advertisement effectively convinces the audience to cherish friendships through the use of logos, ethos, and pathos. At the end of the commercial, Budweiser makes a statement that describes the meaning behind the company. The statement gives appeal to logic by showing what friendship looks like and discussing it. The commercial finishes with the Budweiser logo and the words “#BestBuds” underneath it to convey its message to the audience.
Bud Light, a billion dollar producer of American style light lagers is well known to many, which is largely due to their effective means of advertisement. During Superbowl LVII, a commercial showcasing Miles Teller, his wife Keleigh Sperry, and their feel-good dance moves promoted the brand. By using these likable celebrities that have gained quite the following recently, the company was able to create an eye-catching commercial. To further their success they take a common unpleasant scenario that their target audience can relate with, and creates light in the situation by showing the attractive couple dancing in a playful way with each other while cheerful upbeat music plays in the background, overall helping to create a content feel-good
The Budweiser ad was first broadcasted during what was known as the “Global Be(er) Responsible Day” on Super Bowl of September 19, 2014. Especially with the fact that this warning is coming from a beer company just makes the commercial more convincing and implies to drink responsible because they have people that care about them. Budweiser makes a clear message that by drinking and driving, “the waiting will never end for some.” As the commercial goes on the, puppy named Cooper gets larger and becomes an adult dog and is seen actively participating in his owner’s life Nile Sarkisian, the dog owner’s best friend. The two are seen doing many activities together.
There is not much like a good cup of coffee or a good beating in the morning before heading off to work, but which “bottoms up” was this brand looking for? During the fifties, women were just getting started fighting their battle of equal opportunity in the workplace, but until then, they were subject to mental and physical abuse from their society to behave for their husbands. This ad published by the Chase & Sanborn Coffee company played directly into every woman’s emotions when suggesting that they would be beaten for “taking chances on getting flat, stale coffee.” The fear struck into the survivors of domestic battery was hopefully enough for the wife to put this coffee in a working man’s mug in the morning. The ideas of sexism, domestic abuse, and male humor in that time’s society were perfectly pulled on in this advertisement for the sole purpose of making a profit.
A Snicker is a dark chocolate candy bar with peanuts and caramel on the inside. In 2010 snickers unveiled its “You’re not you when you’re Hungry “campaign during Super Bowl XLIV with a spot starring Betty White. The ad has a group of grown men and Betty White playing football. Betty White is portraying as Mike who is playing horribly and then the team calls a timeout. One of the men tells Mike that he’s playing like Betty White and Mike gets offended.
Rough Draft of Advertisement Analysis This ad appeals to the basic human desire to want to lose weight. The marketing technique in this ad is simplistic, in that it only uses a picture of two different sized doors and a well-known weight loss program’s logo. The lure is strong, implying that by making a choice to choose the large door, the result will be a new, skinnier you that comes out the other side through this journey.
The image appears to be black and white, not glossy, with clean contrasting colors. The focal point is directed to a woman grasping her head, tilted down posture, with a painful expression on her face, leading to a glass of bubbling water with the logo, Alka-Seltzer. The text, above, in the ad, “Headache relief starts in your stomach.” is broken up across the top of the woman’s head. It asked the question, “So why wait while pills dissolve there?” insinuating that there is an alternative solution to taking a pill.
America’s most beloved beverage drink of all time; beer, is consumed and shared among many different occasions. Budweiser, one of the top beer companies in America released a new heart dropping commercial called “Lost Puppy.” The adorable, loving, and independent young golden retriever has taken the commercial networks, beer enthusiasts, and puppy lovers by storm. The popular commercial has easily hit over 14 million views on Youtube since its release during the Super Bowl. The effective commercial uses great emotion to intrigue viewers into watching the full length story.
Snickers The commercial being reviewed is the “Snickers Superbowl 2016”commercial and is unique from others because their selling point is “You’re not you when you’re hungry.” They are promoting candy bars to the main audience being people who like chocolate bars and are fans of Marilyn Monroe. There are many people who like Marilyn Monroe and know her best for her skirt being blown up on an air grate. It is also used to convince people that they could use a Snickers for a quick snack whenever they are hungry and in a bad mood.
With America being one of the world's top ten largest producers of beer, over seventy five percent of Americans ages twenty one and up take no shame in the common love for this cherished drink. Throughout the last hundred years, beer companies have targeted alcohol drinking audiences making a point to why you should choose their beer as opposed to the thousands of companies the world has to offer, meanwhile Budweiser, one of the most dominant selling beer companies in the world, took a turn on how beer is portrayed in our society by targeting all audiences during the 2015 super bowl with a sentimental commercial. Additionally, no language was used in the commercial, directing the attention to not exclusively english, but every language. The
The use of sexual and sexist references to attract audiences in media and advertisement is widely used all over the U.S. and the world. The add created for Skyy Vodka depicting a faceless man in a black suit holding a bottle of Skyy Vodka in a tight grip over a young white blonde woman in a small blue bikini with her breast being the center of attention. The Skyy Vodka ad depict sexuality with the female body to sell their products to men. Sex sells and that is exactly what Skyy Vodka advertisement is doing to attract customers. Skyy Vodka is known for the oversexualized advertisement of their vodka, always depicting female body parts and men depicted in a pose that implicitly shows dominance.
In 1956, seven-up released an advertisement depicting a baby, with a joyful expression on its face, holding out his cup while an adult poured seven-up into it. It’s target consumers seems to be mothers, as it constantly references the family and the portrays a mother feeding her child. If children get in the habit of drinking soda, the company knows it will gain a customer for life. This is why the ad attempts to speak to parents. It does this by combining the use of logos and pathos to create a feeling of warmth and security that causes consumers to desire seven-up.
The producers of the Budweiser beer commercial depict the hardships an immigrant, the founder of the company, went through to achieve his goal in life and to live the American Dream. The commercial shows the viewers how hard the man works to achieve his goal of brewing the beer he aims to brew. The producers show the viewers the tasks he had to go through to achieve this. In this advertisement the man gets asked “Why leave Germany?” his response to this question “Because I want to brew beer.”
A large proportion of people do not consume the minimum recommended daily servings of milk products. This problem has created a nationwide stir for increasing milk consumption and persuading more people to pick milk over other beverages. One such product is the “Got Milk” campaign, which uses celebrities to encourage younger customers to buy more milk products. “Got Milk?” campaign launched in 1993 by the California Milk Processor Board, which is funded by dairy products. The purpose of this campaign was to counter falling sales of milk in the U.S. as consumers were switching to health drinks, sports beverages, soft drinks, and other beverages.
