Snickers The commercial being reviewed is the “Snickers Superbowl 2016”commercial and is unique from others because their selling point is “You’re not you when you’re hungry.” They are promoting candy bars to the main audience being people who like chocolate bars and are fans of Marilyn Monroe. There are many people who like Marilyn Monroe and know her best for her skirt being blown up on an air grate. It is also used to convince people that they could use a Snickers for a quick snack whenever they are hungry and in a bad mood. The primary appeal of this commercial is logos but also uses ethos and somewhat pathos. The producers do use these appeals well to convince their audience that they should eat a Snickers bar when they need something to eat and stop being grouchy. …show more content…
This is effective because it would make sense why she would be complaining that it is not a good idea to put a girl in a skirt on an air grate. It would be annoying to have to hold your skirt down and pretend to think it is funny. Another appeal that is used here is ethos. The character they are using is Marilyn Monroe and they make it obvious by using her famous scene on the air grate. When they do this they are giving her credibility for what she has done and what she is best known for. The last appeal they use is pathos. The commercial is all about a person’s emotional state when they are hungry. When you are watching the commercial you are able to relate to how the person is feeling because at some point you may have felt that same way, even if you weren’t complaining about having your skirt blown around. Pathos is also used to make the reader laugh because of the director’s comment at the end and the tantrum that William Dafoe is