This is a prime example of how Kellogg’s Cereal company uses rhetoric in their commercials, more specifically though personification. Kellogg’s has used many forms of rhetoric in their Frosted Flakes commercials since the creation of their famous company, and like all things that have existed for a long period of time, they’re bound to change over time.
The entire advertisement it is focused on evoking a response of empathy and compassion for the girl. Again, the face of the girl is strongly related to this appeal because the audience feels touched by her suffering. Also, it is very hard to see how the happiness of the girl diminishes and turns into sorrow. For example, the advertisement starts with the girl celebrating her birthday and everybody singing “Happy Birthday”, after that the mother says “Make a wish” and the girl blows the candles of a pretty decorated cake. In contrast, at the end the mother sings her the same song but this time the girl is completely devastated and there is only a lonely candle on top of a metallic plate containing some food.
When the assistant coach gives him a Snickers to satisfy his hunger he turns into the real coach. This commercial’s entire purpose is to sell Snickers. The commercial also showcases the rhetorical tool of a hyperbole. In this way it automatically makes commercial funny which introduces pathos. The commercial also includes ethos because Robin Williams is in it.
“The general public apparently believes subliminal advertising exists” (Broyles 393) however, what effects, if any, are there to the people that view them? There is a belief that companies can influence our behavior in life to the extent where they can, in part, remove the consumers ' choice in their purchases. The idea of advertising firms crafting advertisements with hidden messages that influence the audience to shop at stores, buy a certain product or even which foods we ingest is common in contemporary culture. David Zinczenko addresses many concerns about the marketing and health impacts of the fast food industry in his article, “Don’t Blame the Eater”. Zinczenko says is directly, “Fast-Food companies are marketing to children a product
The 2013 Budweiser Clydesdale commercial was the first time that people saw this new character as “the man”. When watching this ad, it is clear to see that the major focus was to grab the viewer’s attention by appealing to their sentimental emotions. The use of this advertisement during the super bowl gave Budweiser the recognition they would have otherwise never obtained. By using many rhetorical effects in their ad, the company was successful in grasping the audience’s attention and giving themselves a credible
Violence is an action that people despise but is mostly always used when one well being is threatened. The book “the outsiders” it is about a boy named ponyboy who is in a gang and struggles with his differences from the rest of the gang. The text “fist stick knife gun” talks of a boy and his brothers who use violence to get a jacket back from a boy who stole it from them. Both the authors use the protagonist conflict in their life to connect to the theme violence leads to more violence. In both “Outsiders” and “Fist stick knife gun” the authors uses POV of the characters to develop the theme of violence never ends it's like a cycle.
Finally, the phrase “The World’s Best Sports Bras” flashes on the screen, each word separated into different frames that are shown between action clips. Not only do the words themselves elicit the idea that there is no better brand than Victoria’s Secret from which to buy, but the words are split into different clips to dramatize the message. For every additional word that flashes, the commercial builds tension towards the final message, emphasizing that VS sports bras are truly the world’s
In “What You Eat Is Your Business,” Radley Balko tackles the issue of who is responsible for fighting obesity. Balko argues that the controversy of obesity should make the individual consumers culpable for their own health and not the government (467). As health insurers refrain from increasing premiums for obese and overweight patients, there is a decrease in motivation to keep a healthy lifestyle (Balko 467). As a result, Balko claims these manipulations make the public accountable for everyone else 's health rather than their own (467). Balko continues to discuss the ways to fix the issue such as insurance companies penalizing consumers who make unhealthy food choices and rewarding good ones (468).
The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.
Within the ad itself, it quite literally says to eat more chicken. With this, it somehow manages to be obvious and also subtle about telling people to eat more of their food. This would encourage both those who have and haven’t eaten at Chick Fil A before to come and eat the food. These techniques are both aimed at the sub-consciousness of the consumer and are brilliantly used in such a simple
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
Many people are familiar with the phrase, “Just Do It.” This slogan stands out immediately and a swoosh or check mark comes to mind. Nike is one of the most widely known clothing and shoe companies across the country. During a Nike advertisement there are three rhetorical strategies that are displayed when shown on a commercial. Those three main ideas are pathos, ethos, and logos.
They used pet owner and dog as the persona in the commercial. Also, in that commercial, it shown that a kid fed his dog with IAMS since it was a puppy until older. And later pet owner grew up and his dog was still with him. Advertiser’s purpose was obvious, they want to show and make their audience believe that their dog food keeps the pets’ life longer. By doing this, the advertiser has successfully evoked the feeling of pet owners- their love to their pet.
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.
