ipl-logo

Rhetorical Analysis: A Wish Is Not Enough

997 Words4 Pages
bulb-icon

Recommended: The impact of advertising on children

A Wish is Not Enough Most Shocking Second a Day Video it is based on a little girl’s life change. This visual argument shows how in an exact year a Syrian girl’s life completely falls apart because of the war. It shows how the development of an armed conflict negatively impacts the life of a child. In just one minute and thirty-three seconds this advertisement managed to represent the situation that many kids are facing. The rhetorical appeals and the compositional features of the video make the audience feel touched by the experience of the little girl making the argument effective. Nevertheless, it fails to support logos making pathos and ethos the most important appeals of the argument. Starting with the design and compositional features, …show more content…

The entire advertisement it is focused on evoking a response of empathy and compassion for the girl. Again, the face of the girl is strongly related to this appeal because the audience feels touched by her suffering. Also, it is very hard to see how the happiness of the girl diminishes and turns into sorrow. For example, the advertisement starts with the girl celebrating her birthday and everybody singing “Happy Birthday”, after that the mother says “Make a wish” and the girl blows the candles of a pretty decorated cake. In contrast, at the end the mother sings her the same song but this time the girl is completely devastated and there is only a lonely candle on top of a metallic plate containing some food. At this point, the emotiveness of the argument it is clearly stated but again the mother whispers “Make a whish darling” making the audience feel brokenhearted. Additionally, this is the point on which the girl looks directly to the camera instead of blowing the candle appealing to the audience by producing a sense of direct interaction with the kid, in other words, the little girls look directly to the person watching the ad and evokes the expected response. When talking about ethos, at the end of the advertisement the name and logo of the organization are showed. In this case, Save the Children’s organization provides the credibility of the advertisement because it is a nonprofit

Show More
Related
980 Words | 4 Pages

The advertisements use rhetorical devices such as ethos, pathos, and logos will be used to further understand how this organization’s advertisements appeal to their audience on all levels. Ethos is an appeal to

Read More
1658 Words | 7 Pages

Pathos was used most effectively by showing a Budweiser employees family life and dedication to assist others through Budweiser’s water donation program. The music choice and layout of the commercial also subtly contributed to pathos. Ethos was also established by the credibility of the ones in the commercial and the humbling message of the commercial as a whole. Logos did not show in their commercial. In conclusion, the advertisement was effective using these two rhetorical appeals, and Budweiser’s image

Read More
199 Words | 1 Pages

In “A Raisin in the Sun” by Lorraine Hansberry, the author uses diction like abstract diction and details by explaining what he exactly wants in life to demonstrate Walter and his dream. To begin, Hansberry uses diction to demonstrate Walter and his dream by using abstract diction. She does this by explaining how he will give Travis anything for his seventeenth birthday and that he will “hand you the world!” (2.2). This shows that he wants to make his sons life as good as possible.

Read More
187 Words | 1 Pages

Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

Read More
789 Words | 4 Pages

“The All-Powerless” The spot: Flakes of snow begin to fall in Africa. A man biking in the streets begins to experience fish falling from the sky. A news reporter comes on the television’s breaking news segment to say that there is a hurricane in Nebraska, but it doesn’t end there. Depicted next is a tree catching fire out of nowhere. People are scattering the streets in a large city, and an elderly man bares a sign hanging around his neck that says, “The End of the Sale is here.”

Read More
535 Words | 3 Pages

William Hazlitt composed his passaged, “On the Want of Money” to express that “one cannot get on well in the world without money”. Although many believe money is not necessary to be happy Hazlitt provides his audience with a substantial argument that money is needed to live happily. Within Hazlitt’s sharp excerpt, he uses several different rhetorical strategies to strengthen his argument and express his views on the importance of money. Money in fact, is very important to each person since in today’s world, money is used for everything. The problem is occurring is it is almost impossible to not desire or need money in our society.

Read More
968 Words | 4 Pages

Calling All Angels Society for the Prevention of Cruelty to Animals, commercial uses to urge its’ audience to help their cause. It is arguably one of the most recognizable commercials. The rhetoric used in this example is most commonly applied in works of fiction literature. It employs devices which elicit emotions from the audience. The persuasive art of influencing an individual 's emotions and thoughts through the use of rhetoric has throughout the years advanced from not only literature, but also advertisements.

Read More
861 Words | 4 Pages

For the majority of the advertisement, the audience is with the child’s eye level. The perspective of the child creates a relatable mood and lets the viewers step into the child’s shoes. If smokers step into their child’s shoes and see the pain, then they will want to stop smoking to end the child’s suffering. In the beginning, the advertisement illustrates a mother and a young boy around the age of five, and once the mother leaves him he begins to cry. The audience becomes sorrowful for the innocent young child; associating that child with their own.

Read More
838 Words | 4 Pages

The Limitless Capacity for Growth and Change “‘I wear the chain I forged in life,’ replied the Ghost. ‘I made it link by link, and yard by yard; I girded it on of my own free will, and of my own free will I wore it’” (A Christmas Carol, Dickens 10). The capacity for human growth and change is beyond limitless; it is an aspect of life that some struggle to achieve, an aspect others struggle to adapt to, and in this ghost’s case, even an aspect of death that continues to imprison him. In A Christmas Carol, a timeless novella demonstrating an opportunity for redemption through change, Charles Dickens employs parallelism, irony, and doppelganger to explore its capacity in contribution to this meaning of the novella as a whole.

Read More
1298 Words | 6 Pages

Despite the literal censorship displayed, the viewer then can pick out the message announce by this advertisement, prevent your child from being exposed to this behavior and have them play with Legos to get them creatively engaged. The powerful emotional reaction caused by this advertisement supports the appeal of pathos despite argument of logos being the strongest rhetorical appeal due to the knowledge of context needed to interpret the advertisement. The advertisement intent is to create a controversial subject to get viewers to react and that is exactly what Lego portrayed. Do you want your child to be corrupted or be content with the freedom of imagination Legos

Read More
1005 Words | 5 Pages

This image appeals to the viewer’s emotions by illustrating a mom, who is taking care of many things while being sick, and a meaningful statement, with which all moms readers are agree. The author of the ad successfully relates this image to the viewer’s own experiences. By looking at the picture, readers easily recall moments in their life, when they had to take care of their kids, do not matter how sick they were. They become interested of the listed ad and want to find out what the author trying to tell them. Likewise, the second image appeals to the viewer’s emotions by illustrating a sick mom who is finally getting a goodnight rest after taking a cold medicine.

Read More
676 Words | 3 Pages

Additionally, each of these elements builds on one another helping support the ad’s argument and delivering a clear and compelling message to the audience. In conclusion, based on my analysis of the design, this public service announcement ad is very effective in conveying the sponsor’s message to stop animal cruelty and the plea for financial support to the

Read More
1064 Words | 5 Pages

These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

Read More
2057 Words | 9 Pages

“Honey, you are changing that boy’s life.” A friend of Leigh Anne’s exclaimed. Leigh Anne grinned and said, “No, he’s changing mine.” This exchange of words comes from the film trailer of an award-winning film, The Blind Side, directed by John Lee Hancock, released on November 20th, 2009. This film puts emphasis on a homeless, black teen, Michael Oher, who has had no stability or support in his life thus far.

Read More
1068 Words | 5 Pages

The advertisement described the impact of the doritos by having the father and his friends betray his gender by dressing as princesses. This grabs the audience attention by using pathos- having the audience connect with the little girl and her father’s relationship. The commercial allows viewers to see that the Doritos could bring out a side of you that anyone has ever seen and a relationship builder. The target audience for this commercial would be for younger kids and mid age adults because it would grab the younger children attention with the scenery and mid age adults because of the humor and the fact that they are a

Read More

More about Rhetorical Analysis: A Wish Is Not Enough

Open Document