Rhetorical Analysis: The All-Powerless

“The All-Powerless”

The spot: Flakes of snow begin to fall in Africa. A man biking in the streets begins to experience fish falling from the sky. A news reporter comes on the television’s breaking news segment to say that there is a hurricane in Nebraska, but it doesn’t end there. Depicted next is a tree catching fire out of nowhere. People are scattering the streets in a large city, and an elderly man bares a sign hanging around his neck that says, “The End of the Sale is here.” Cars are recklessly driving through the streets one hitting the elderly man. A man in a live broadcast news station room is abruptly surprised to hyenas ready to devour him. You are then brought back to the scene of the city and see a dog walking a human on a leash.

They keep their audience on their toes as to what will happen next while making them question what and who this commercial could be for. The author is directing the audience’s attention to focus on the natural disasters, yet still trying to effectively build up an advertisement to sell their product. At the end you see what is portrayed as God, who controls the heavens and earth. This is when the audience can clearly get the humor behind the commercial. When your phone dies it is the end of the world. Mophie puts the words, “When your phone dies, god knows what can happen.” The commercial is effective because it related to an everyday problem among the population with cellular devices to persuade in a humorous way that their product can keep the end of the world from

Apples iPhone batteries were not allowing their customers to use their phones for everything they need throughout the day without their phone dying. This is why Mophie cases were invented. The end of the world feeling appeals to the audience’s emotions by putting them in a position to think about how they feel when their phone dies. A study done by the atlantic.com collected data showing that over 90 percent of American’s have cell phones, and that over 65 percent of those people have smart phones, the targeted audience for Mophie. Mophie’s appeal to their audience’s emotion is effective because people know about the end of the world and until the end they are not presented with the fact that they are watching a phone case commercial. People then are interested in fixing their issue with Mophie phone case company, because at the end of the commercial they say, “With 100 percent more battery power. Mophie, stay