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Rhetorical Strategies Used By Snickers To Buy One Candy Bar?

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What would it take for you to choose to buy one candy bar instead of another? Would it be because you love the taste of only one certain candy bar? Maybe because one type can make a bad day slightly better? Would it because you are just hungry? Perhaps, would it be because you remember hearing or seeing a catchy commercial about a certain one? All of these answers could be possible. The Snickers company is probably hoping that out of all the possible answers, the last answer is the right answer when it comes to their advertising. Out of all the possible ways Snickers could have advertised their candy, the rhetorical strategies they have decided to incorporate into one of their commercials has been well chosen to effectively advertise their …show more content…

What could they really mean by this saying? A Snickers bar is really nothing but a candy bar, but the commercial implies that it will do more. It hints that a Snickers bar could do for you what possibly a full or healthy large meal would. In the commercial after Robin Williams takes a bite of a Snickers he instantly transforms into a regular football coach. Hence the saying, “You’re not you when you’re hungry” (Marinescu). It implies that a Snickers will fill you up, take away the hungry feeling, help you perform better, and help you, “keep your head in the game.” Once Williams or the football coach has had his bite of Snickers he returns to his full self and is now ready to continue coaching his team to victory. The use of logos, or logical facts to support claims presented, is not essentially obvious with its presence in this Snickers commercial. Yet, the Snickers company might be on to something when they imply that their candy will perhaps fill one up. They do not tell the nutrition facts of their candy bar in their commercial so I had to buy a Snickers bar and find out for myself. A 1.86 oz. Snickers bar contains: 1 gram of fiber, 4 grams of protein, and a small percentage of calcium and iron. It also contains: 12 grams of total fat, 4.5 grams of saturated fat, 120 milligrams of sodium, 27 grams of sugars, and is 250 calories a serving. Based on the previously listed nutrition facts, it may have been false to assume that a Snickers bar will truly satisfy one’s hunger pains. A Snickers candy bar is not the healthiest of food choices. Most likely it would just serve as a good small

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Williams is a celebrity which will make someone want to go buy a Snickers. However, the commercial’s use of the either/or fallacy makes it weak. It introduces the fact that if a person doesn’t eat a Snickers when he or she is hungry then he won’t be able to satisfy his hunger. Besides, it is not proven that eating a Snickers bar can help satisfy a person’s hunger. Though the commercial uses pathos and ethos effectively, the exaggeration of the product and the either/or fallacy was ultimately its downfall.

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