Rhetorical Analysis of “Attention Whole Foods Shoppers” In “Attention Whole Foods Shoppers” by Robert Paarlberg, the main emphasis in the article is that there is a struggle to feed people, particularly in South Africa and Asia due to economic and population issues. His focus is on the lack of involvement of countries around the world that do have food. Throughout the article, Paarlberg talks about how organic agriculture is not going to feed the world and exposes myths about organic food and industrial scale food. By challenging common assumptions and being ethical he effectively claims that the solution to solving these global hunger problems is foreign assistance. Paarlberg shows Pathos, Ethos and Logos through the thought of unravelling worldwide starvation by being realistic of the view on pre-industrial food and farming.
Pathos is clearly evident in Paarlberg’s article through the presentation of the food insecurity problem in Africa and Asia. He uses impassioned words as an attempt to reach out to his target audience on a more emotional level by agitating and drawing sympathy of whole food shoppers and policy makers. Paarlberg employs Pathos during the article when he says, “The majority of truly undernourished people -- 62 percent, according to the U.N. Food and Agriculture Organization -- live in either Africa or South Asia, and most are small farmers or rural landless laborers living in the countryside of Africa and South Asia” (page 611-12). Paarlberg’s point