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Betty White Snickers Commercial Analysis

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A very famous Snickers commercial that is still talked about today aired during the 2010 Super Bowl. This advertisement is known as the “Betty White Snickers Commercial” which combines humor and a common ground for the audience to relate on. In the commercial you see Betty White playing in an all male football team. As the ball is being thrown to her, she gets tackled onto ground and misses the ball. Betty stands up and walks back to the team huddle, covered in mud, obviously exhausted from the play. One of her teammates, calls her ‘Mike’ and gives her a hard time for not being able to play well. Another teammate, also gives her a hard time and claims that she is playing like Betty White, which is the pun of the commercial since she is in fact
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