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Budweiser Commercial Analysis

949 Words4 Pages

With America being one of the world's top ten largest producers of beer, over seventy five percent of Americans ages twenty one and up take no shame in the common love for this cherished drink. Throughout the last hundred years, beer companies have targeted alcohol drinking audiences making a point to why you should choose their beer as opposed to the thousands of companies the world has to offer, meanwhile Budweiser, one of the most dominant selling beer companies in the world, took a turn on how beer is portrayed in our society by targeting all audiences during the 2015 super bowl with a sentimental commercial. Additionally, no language was used in the commercial, directing the attention to not exclusively english, but every language. The …show more content…

Although Budweiser chooses to portray various different messages throughout this ad, the essential focus is geared towards exhibiting that you friends, or “buds” will always be there for you, meaning that Budweiser will always be there for you. As the commercial starts, the puppy is presented to us by popping out of hay, rapidly tugging on our heartstrings so much making even a grown man want to say “aww” out loud. We then see the relationship between the horse and the puppy are instantly attached them, the two “buds.” Naturally as humans, we feel a sense of love and protection for the innocent animals, wanting nothing but endless happiness for the rest of their lives. Additionally, Budweiser previously created other ads centered around the horse and puppy, building a storyline that impacts watchers even more by forming a stronger attachment. Shortly after we see the puppy and horse together, the puppy's curiosity springs him outside of the barn, while looking back to see the horse with a worried facial expression as it …show more content…

The setting of the commercial is on a farm owned by what looks like a fairly young man, who has horses and an adorable puppy. America is built on farming, and being that the man is a farmer, this resembles the importance of the man who is valued in our society, inspiring viewers to want to be just like him. Some viewers find the working position of this man to be relatable, causing them to be biased towards budweiser. Many people who are also a part of budweiser's target audience will buy into the classic american dream of sharing a cold beer with your friends next to your dog and horses on a farm. This percentage of people who can relate to wanting to live the American dream are more impelled to choosing Budweiser when buying

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1004 Words | 5 Pages

Since the audience is reading “Modern Dog” magazine, one could assume that they most likely have a dog of their own. If you own a dog you know how much they love and depend on you; you could not bear to imagine little Otis, gripped with loneliness, probably shivering in the corner of his cramped, jail cell-like room. No one likes to think of fragile puppies left to fend for themselves, only someone with no heart could not care about Otis and the animal shelter. This advertisement does a great job of evoking those feelings of pity and

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449 Words | 2 Pages

They also show you what most people drink caffeine, juice and mountain dew. They show how people are ready to get going. They also tried to throw in a cute animal human thing called a puppy, monkey, baby. They probably thought that most people would think that that is adorable and want to buy the drink. So now every time I see this drink or hear its name I will think puppy, monkey, baby.

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890 Words | 4 Pages

Eventually, the owners resign and allow the puppy and pony to be together. This relationship keeps the audience’s attention throughout the commercial, and was essential in the success of it. Ethos was incorporated in the commercial by being played in the Super Bowl itself. Commercials in the Super Bowl are highly selective, so having the “Best Buds” commercial played, demonstrates the credibility Budweiser has to the audience. The commercial did not incorporate any logos.

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1658 Words | 7 Pages

This adds to the style of the advertisement; this whole commercial has a dramatic feeling to it. Styles in advertisements can be anything from humorous to scientific. They provide creative direction and can be very effective if executed well (Pack, 2017). Not many words are spoken throughout the Budweiser advertisement; they do not need to be. The song “Stand by You” is played at the right pace throughout the commercial and gradually gets more cheerful towards the end once the cans of water are shipped off.

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619 Words | 3 Pages

The way that the commercial starts out, makes you want to see what it is going to be about. Once you realize that they are talking about the soldiers, the quote from the beginning, “We wait. We hope. We pray. Until you’re home again.”, immediately hits home to many of the viewers.

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969 Words | 4 Pages

In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.

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874 Words | 4 Pages

He then gets taken back to the adoption center. Two more escape attempts are shown before the puppy gets adopted. When the puppy finally gets adopted, and is being driven away with his new owner, the car becomes surrounded by Clydesdale horses. The next scene shows the puppy running back to the farm in front of the horses. The story then skips to the ending showing the ranch worker and the puppy adoption employee watching the puppy and horse while drinking Budweiser products.

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701 Words | 3 Pages

Q2 Challenges Addressed at the Constitutional Convention The Constitutional Convention of 1787 sought to address several pressing challenges facing the newly formed United States, including the weakness of the central government and the conflicts over representation in the legislature. The Constitution, as ratified in 1788 and amended through the Bill of Rights in 1791, addressed many of these issues, though some would persist and evolve during the early decades of the nation's history. Two major challenges addressed at the Convention included the balance of power between the central government and the states, and the nature of representation in the legislature. It can be argued that while the Constitution made significant strides in addressing

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1643 Words | 7 Pages

Living the American dream is helping friends, family, and even strangers without feeling the need to have recognition. Budweiser is one of the largest companies in the United States and it is significantly shown through their advertisements. The American dream is displayed in several ways through ethos, pathos, and logos, which makes both advertisements extremely effective and compelling to readers. The commercials titled “Stand by You” and “Budweiser- American dream” fully display the definition of living the American dream, by expressing American values and sentimental feelings in the underlying advertisements. The first commercial titled “Stand by You” appeals to the audience through ethos, displaying the views and morals of the Budweiser workers.

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574 Words | 3 Pages

Budweiser’s objective in this advertisement is for the consumer to purchase their product by watching a thirty second commercial. They use a nurturing tone for typical American adults. “Born The Hard Way,” commercial adequately prompted their viewers to buy their alcohol because they use effective rhetorical appeals, create a patriotic story, and Foweles’s Basic Appeals. The story created within the ad was intended for mature adults because of the history included.

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884 Words | 4 Pages

Arguably America’s most beloved drink of all; beer, is shared and drank for many various occasions worldwide. Budweiser, a well know beer company around the globe, released a gratifying commercial during one of the most watched events nationwide; The Super Bowl. Their commercial, “Puppy Love,” first aired in 2015, and pulled the heart strings of all beer and/or animal lovers worldwide. Using tactics such as showing the bond of relationships, expressing the American dream, and emotionally conveying a story that reaches viewers’ emotions with a powerful message that every human being can relate to in an extremely clever presentation showcasing a puppy and a horse was very brilliant. Most people have a soft spot for puppies and many others are accustomed to Budweiser’s symbolic mascot, Clydesdales horses.

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1779 Words | 8 Pages

We see celebrities holding or drinking beer on billboards by representing the label, a major beer label partnering with sport franchises, and beer leaning on patriotic symbols or slogans to sway the opinions of its consumers, as well as how alcohol can improve the lifestyle of the consumer. Two techniques are used from McClintock’s list. “Transfer”, which associates a product with a symbol that people respect, and “testimonial”, the most-loved and most-used propaganda techniques, which use celebrities to make the product sell more efficiently (699). For Budweiser, we see them use the slogan “America’s Beer”, and for Bud Light we hear them say “Proud Sponsor of the NFL” on billboards, TV commercial, or advertisements in magazines with a well know football player from the favorite team in the region is placed next to the beer’s label. Joan Dunayer, author of “Here’s to Your Health”, goes into greater depth on how the alcohol companies use propaganda to make the watcher believe that alcohol can improve his or her life.

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587 Words | 3 Pages

America’s most beloved beverage drink of all time; beer, is consumed and shared among many different occasions. Budweiser, one of the top beer companies in America released a new heart dropping commercial called “Lost Puppy.” The adorable, loving, and independent young golden retriever has taken the commercial networks, beer enthusiasts, and puppy lovers by storm. The popular commercial has easily hit over 14 million views on Youtube since its release during the Super Bowl. The effective commercial uses great emotion to intrigue viewers into watching the full length story.

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1064 Words | 5 Pages

Towards the ends the puppy is finally put up for adoption and is handed to his new owner (Budweiser Brasil). As they are driving off however, his friend horse runs for him and cinematically leaps over the fence enclosing him (Budweiser Brasil). The Puppy is then escorted back the farm by him and all the other horses on the farm (Budweiser Brasil). This is the climax in the story where the audience really starts to wonder if the puppy is going to be taken away forever or not. However, the conflict resolves to a happy ending with him getting to go back home.

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1125 Words | 5 Pages

However, it’s not like Coca-Cola needs to sell more drinks. Why should they bother advertising at all, when people would undoubtedly buy their products regardless? Well, the drink - and, consequently, the brand - has been around since 1886. Companies don’t survive that long without both quality products and consistent, effective advertising. This ad is just one of the hundreds, if not thousands of Coca-Cola advertisements that wants people to associate Coca-Cola with love, happiness, and family.

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