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Ad Analysis: Snicker And Betty White

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A Snicker is a dark chocolate candy bar with peanuts and caramel on the inside. In 2010 snickers unveiled its “You’re not you when you’re Hungry “campaign during Super Bowl XLIV with a spot starring Betty White. The ad has a group of grown men and Betty White playing football. Betty White is portraying as Mike who is playing horribly and then the team calls a timeout. One of the men tells Mike that he’s playing like Betty White and Mike gets offended. Mike’s girlfriend who is on the sideline hands Mike a snicker, once Mike eats the Snicker he’s back to his normal self and is playing great. This ad was wrote by Snicker market executives who idea behind the ad was to show a universal code of conduct by which men abide to stay apart of the male
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