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New Belgium Brewing Case Study

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The New Belgium Brewing culture of sustainability, whimsy, and fun seems like an interesting place to work. Both employees and management have a great working relationship towards a common goal of success for the organization. One must wonder if this type of culture will equate to success in other parts of the country. There are areas in American society with a diverse make-up of people and others that are not. Having distribution issues can damage the public and stakeholder’s perception of an organization (Ferrell & Hartline,2014, p. 170) New Belgium Brewing must be able to adjust to culture change while expanding its brand to different locations. These changes could undoubtedly have a negative impact on the cultural stability within its …show more content…

Furthermore, this could give the organization help in target marketing its consumers. Extension of a new product line is a complicated process, because organizations are unsure of how it will be received by consumers (Sinapuelas, Wang & Bohlmann, 2015, p. 558, 559). The company should seek-out consumer needs and desires as it expands its brand name to new areas by offering samples of its products. Also, a great way to build its brand with new consumers would be to make new communities feel as though he or she is part of the success of this organization. It could be done by creating a consumer feedback system as the company expands to new locations. Therefore, this could help in establishing brand loyalty with consumers who have never heard of a Flat Tire beer product. Internet marketing or e-commerce has become an important element in distributing products in today’s market (Dou, Lim, Su, Zhou, & Cui, 2010, p. 261, 262). One can conclude that an important factor to making the company’s branding and messaging echo with new consumers would be to employ people from each new location. It could help expand the company’s brand name through word-of mouth advertising faster than television in these new

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BJ 's Restaurant & Brewhouse makes a great reprieve after a day of shopping at the Tuttle Crossing Mall or have it delivered to the office or home for added convenience. The varied menu makes for the perfect experience for meeting friends or dining with the family. Lunch is also served. Popular starters at BJ 's Restaurant & Brewhouse include crispy flatbread nachos, spinach stuffed mushrooms and honey sriracha Brussels sprouts.

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New Belgium Brewing Company has a unique marketing and advertising campaign that is very intriguing for many. With the slogan, “Follow Your Folly”, that leaves customers and others wondering, what should they actually be doing. NBB explains that Merriam-Webster’s Dictionary offers multiple definitions of the term “folly” and that it’s ultimately up to each individual to determine what their own “folly” is (“New Belgium Brewing”, n.d.). Initially the company struggled to decide if the tagline “Follow Your Folly” would actually be appropriate due to folly being perceived as having a negative meaning. However, the company was determined to reinvent the term and create put a positive spin on the definition that allowed consumers to determine what

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To increase brand recognition and brand preference New Belgium Brewing markets themselves based on quality. They care more about what their customers think and what they can do to make the beer taste better. They tend to rely on people more than technology. For example, they use human palates and make sure every barrel is tasted before going out. New Belgium Brewing also offers seasonal beers and puts out special kind of beers like Tour de France- Fat tire, but only available during that time to keep the products new and alive.

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The Maine Brew Bus is a tour agency. They are located in Portland and Boston, Massachusetts. The Maine Brew Bus has been driving tourists to drink local since 2012. They offer regularly scheduled and private all-inclusive tours in Greater Boston and Eastern Massachusetts on bright green school buses that provide a behind-the-scenes look at Massachusetts’ craft breweries, distilleries, cideries, and more. The Maine Brew Bus is the #1 New England Brewery Tour as rated by users of

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Expansion is thoughtfully implemented because the challenge associated with journeying its unique culture requires a scrupulous selection and training process. There are three key factors that determines their location: density of population, educational level of the consumer, and distribution efficiencies. Market research has discovered a relationship between education and consumer choices. The more highly educated tend to travel more and, hence, are more inclined to be attracted to the unique product lines offered by TJ (Pepperdine University

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The simple way to gain customers or shift customers to the online business is through word of mouth (WOM). One way to accelerate word of mouth process is through raising market awareness of the e-business. There is a process of building awareness. There’s also a process whereby awareness is lost.

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The core values at New Belgium Brewery (NBB) create an ethical culture throughout the company. This culture can be seen in the operations that extend beyond the production of the carefully crafted brews. The company cares more about their environmental impact, their community involvement, and the employees inside than they do the profits that come from their top selling products. They care because consumers should feel their choices matter, especially regarding the companies behind the product they buy (Ferrell & Hartline, 2014, p359). Environmentally speaking, NBB has worked hard to keep 98.8% of their waste out of the landfill in 2013 (Waste, n.d.), up from the 94.38% in 2011 (Ferrell & Hartline, 2014, p356).

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Analysis of Porter's Five Forces to Craft Brew Alliance • This analysis of the craft brew alliance shows that it can be an attractive industry to enter if planned and executed appropriately, improving strong relationships with distributors is vital to the success of a brewer. • Distributors can have automatically some amount of power in the industry who cover a regional area and typically have an exclusive arrangement with one major brewer like Craft Brew Alliance • And the relationship among a major brewer and a distributor is one of mutual dependence and without good • distributors brewers cannot access the consumer to the extent. • Developing brand image is concerns with advertising tactics • Rivalry in overall industry is high with various

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When consumers have a good experience they then in return will let their friends now, or even rave about the business on social media which helps increase

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New Belgium Brewing Company (NBB) operates as a for-profit company that places its profits alongside the business’s social and environmental endeavors (Walker & Laporte, 2017). Otherwise known as the triple bottom line, this business model allows NBB to care for its employees, consumers, and communities to the same extent that it cares about its profit. Some of the core values listed in the company document include corporate social responsibility, environmental protection, balancing the needs of stakeholders, and “kindling social, environmental and cultural change as a business role model” (Walker & Laporte, 2017). Other major beer companies like Miller and Coors are more interested in the financial bottom line; before craft beers, these companies

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Beer lovers give unique stories and interpretation in attempts to define craft beer. The Brewers Association gives a definite meaning of craft beer. According to this parent organization of brewers, craft beer is small, independent and traditional beer as outlined in this article. Unique features of craft beer The most unique feature of craft beer is that it is prepared by an independent and small brewer that derives its flavors from innovative and traditional brewing ingredients. These ingredients are mainly obtained through the process of fermentation.

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