The strategic ways Joe Coulombe changed to compete with the 7 -eleven stores are his stores are smaller and the choices are fewer. He achieves twice the revenue per square foot versus whole foods. Trader Joe’s offers high-quality goods at real low prices. With the few products that the store carries, the volumes are higher. This gives the stores bargaining power when they negotiate with other suppliers. Trader Joe's stock carries the company's brand. Since customers trust the brand, it helps the company get away with having fewer choices. They don’t let anyone know who make their products. This gives them an advantage over competitors. Trader Joe’s look out for their employees, the employees are happy with their pay and benefits. The employees are familiar with the whole store. They will not tell you where an item is, they will escort you to the aisle. The employees are friendly, and they offer their opinion on items you might purchase. The food that they are selling is healthy. They are known for starting trends, they are not followers. Their fresh produce by unit instead of weight. The company is well known because it runs itself (CBS 2018). Trader Joe’s is known for selling product that is healthy. Their focus would be on customers who are looking to eat healthy. It …show more content…
Expansion is thoughtfully implemented because the challenge associated with journeying its unique culture requires a scrupulous selection and training process. There are three key factors that determines their location: density of population, educational level of the consumer, and distribution efficiencies. Market research has discovered a relationship between education and consumer choices. The more highly educated tend to travel more and, hence, are more inclined to be attracted to the unique product lines offered by TJ (Pepperdine University