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Chick Fil A Essay

722 Words3 Pages

Chick-fil-a is a great company that is diverse in their advertising skills. Chick-fil-a is one of the highest and fastest growing fast food companies in North America. Their ability to advertise though social media their faith, their humor and kid friendly environment, and their promotions. Due to chick-fil-a’s advertising, the company has grown ten times in size.
Chick-fil-a is known Christian organization, because of this they are respected throughout the Christian community. They also use humor to their advantage; they use their mascot the cow as comical relief. On social media Chick-fil-a has their mascot writing “eat more chicken,” but spelt wrong so you understand a cow wrote it. Chick-fil-a also has promotions for kids to get free meals …show more content…

Chick-fil-a is closed on Sunday, Donald M. Cathy explains why “Truett Cathy, made the decision to close on Sundays in 1946 when he opened his first restaurant in Hapeville, Georgia. Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose - a practice we uphold today.” Chick-fil-a openly admits they are Anti-gay due to their religious beliefs. Dan T. Cathy states this to an open press “we’re inviting God’s judgment on our nation when we shake our fist at him and say we know better than you as to what constitutes a marriage. And I pray God’s mercy on our generation that has such a prideful, arrogant attitude that thinks we have the audacity to redefine what marriage is all about,” this statement bought tons of attention to chick-fil-a whether that attention be good or bad. That statement brought all the anti-gays to come out and buy sandwiches. It also made them support chick-fil-a that is yet another wide fan base for chick-fil-a. Dan T. Cathy gave them free advertising because of that very bold statement, they story of chick-fil-a being anti-gay went viral. Chick-fil-a is also known for their humor in advertising online. They developed their mascot the cow to give comic relief to their advertising. A cow writes “EAT MOR CHIKIN,” a cow writes it because most

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Introduction Company Summary The franchisor is Chick-fil-A, Inc. Franchisees (referred to as Operators) will operate a franchised Chick-fil-A Restaurant business which is a quick-service restaurant specializing in a boneless breast of chicken sandwich. Chick-fil-A Restaurants are established in free-standing locations as well as in non-free-standing locations, including mall and in-line units, non-traditional locations, and locations which are drive through only. Mission Statement Chick-fil-A doesn’t have an official mission but express it through its purpose: “To glorify God by being a faithful steward of all that is entrusted to us.

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