INTRODUCTION
In the case, the backgrounds of Chick-fil-A and its founder are discovered, along with details about the corporation’s strategy and organizational culture. The company’s marketing and finance functional areas are described, followed by its plans for growth and leader succession. The following analysis serves to evaluate the company’s situation within a strategic management framework to discover the effectiveness of its unusual business approach and to identify areas of concern. Chick fil a history began as Dwarf House in Hapeville, Georgia in 1946 and was founded by S Truett. The original menu of Chick- Fil-A included burgers and milkshakes.
Chick-Fil-A’s Mission was to be America’s best quick service restaurant; their purpose
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Housed in 39 states mostly southern states. Still found in malls, free standing units. Chick-Fil-A is gradually growing in the US; and expanding to South Africa
Some facts about chick-fil-a include: charity, community involvement, scholarships, high end fast food price spectrum, unique recipes, quality ingredients, healthier food choices, and they are closed on Sunday.
CHICK-FIL-A FROM THE TYPICAL BUSINESS ORGANIZATION
Chick-Fil-A differs from other typical business organizations by their happy employees and services, their clean and put together restaurant, they know what they are good at and do not try to have it all, they are more upscale on their price, their ambiance of the warm restaurant, they are involved in the community, Chick-Fil-A has a good promotional website, and they have good quality food.
INTERNAL CAPABILITIES
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Cathy (son of the Founder Truett Cathy) he was eager to combine his own skills and abilities into the business his dad had built. Dan was ready to take Chick-fil-A into another chapter of development and stewardship. He was a highly effective leader in the business of Chick-Fil-A and was told he shared the same commitment as his father. Dan was well-prepared for the position he was put in to take on the chick-Fil-A name. Chick-fil-A was in good hands as the younger Cathy shares his father's core business values is a positive indicator that the transition will be a smooth one.
He was committed to upholding the same operating principles and values. He wanted others to see little change from the work his father had done in the company.
Dan made sure that the company maintained its dedication to youth programs such as the Win Shape Centre® Foundation, restaurant employee scholarships and Junior Achievement.
STRAINED RELATIONS WITH GAY AND LESBIAN ADVOCACY GROUPS
Chick-fil-A is a company that supports Christian principles and they keep this as no secret to the public. "Guilty as charged," Cathy said when asked about his company's support of the traditional family unit as opposed to gay marriage. Chick-Fil-A is very supportive of the traditional family unit described in the biblical definition of the family unit. They are a family-owned business, a family-led business, and they mentioned that they are married to their first