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Chick Fil A Marketing Plan Essay

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The Chick-fil-A marketing plan is focused on their purpose and desire to influence people they encounter. Once that was established it has been the driving force to their successful chain of restaurants. In addition to sticking with their core values, their dedication to serving a quality product and giving exceptional customer service experience. This attention to quality and preparing the chicken in smaller batches which means the food is served fresh, and this separates Chick-fil-A from other fast food restaurants. Chick-fil-A menu is tailored to target both the health conscious and regular consumers. Furthermore, the consumers’ willingness to pay for fresh quality made meals allowed them to set a price that customers were willing to pay because of the perceived value. Also, Chick-fil-A is transparent about how they charge to satisfy their cost and to allow future growth. Thus, promoting a level of loyalty amongst their consumer base. …show more content…

Restaurants are mostly located in malls all over and have grown to have free-standing restaurants in over 30 U.S. states. To ensure an opening success the owner has an event that welcomes the new employees and consumers alike. Along with successful opening, Chick-fil-A realized they needed a mind-blowing promotion to more the product known by more people. Unfortunately, the competitors had more money to spend on advertising; which would make it harder to compete with. By partnering with the Richards Group, Chick-fil-A was able to afford to promote the organization. The idea for the renegade cow came from the Richards Group and the business took a risk because they believed this was the hook they needed. Ultimately, the renegade cows have become the single best marketing tool and are now toys and calendars as

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In the “Eat Mor Chikin” ad released by Chick Fil A viewers see a humorous trio of cows protesting against the consumption of beef-based products. The three cows are somewhat imitating humans by standing on two legs while holding very large signs on their bodies similar to protestors for organizations such as PETA (people for ethical treatment of animals). On each sign you can clearly see that the cows are attempting to spell “Eat More Chicken,” however each word is either misspelled or very badly written due to the fact that cows don’t have hands or a very high IQ. This image depicts each cow with a very stern look on their faces which clearly shows that they are each fed up with the consumption of cows and would rather let the chickens suffer. ‘

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Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.

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