The Chick-fil-A marketing plan is focused on their purpose and desire to influence people they encounter. Once that was established it has been the driving force to their successful chain of restaurants. In addition to sticking with their core values, their dedication to serving a quality product and giving exceptional customer service experience. This attention to quality and preparing the chicken in smaller batches which means the food is served fresh, and this separates Chick-fil-A from other fast food restaurants. Chick-fil-A menu is tailored to target both the health conscious and regular consumers. Furthermore, the consumers’ willingness to pay for fresh quality made meals allowed them to set a price that customers were willing to pay because of the perceived value. Also, Chick-fil-A is transparent about how they charge to satisfy their cost and to allow future growth. Thus, promoting a level of loyalty amongst their consumer base. …show more content…
Restaurants are mostly located in malls all over and have grown to have free-standing restaurants in over 30 U.S. states. To ensure an opening success the owner has an event that welcomes the new employees and consumers alike. Along with successful opening, Chick-fil-A realized they needed a mind-blowing promotion to more the product known by more people. Unfortunately, the competitors had more money to spend on advertising; which would make it harder to compete with. By partnering with the Richards Group, Chick-fil-A was able to afford to promote the organization. The idea for the renegade cow came from the Richards Group and the business took a risk because they believed this was the hook they needed. Ultimately, the renegade cows have become the single best marketing tool and are now toys and calendars as