Integrity In The Bible

The Bible serves as a guide to the lives of all of mankind. The Bible states, “All scripture is breathed out by God and profitable for teaching, for reproof, for correction, and for training in all righteousness” (2 Timothy 3:16). It is important to know and live out the scriptures. The scriptures shape our character and help us function in a manner that is pleasing to God. When one reads scripture, they will discover many scriptures on character. Character can be defined as a unique makeup of one’s mental and moral qualities. Many scriptures speak of honorable character which produces the fruit of the Spirit defined in Galatians 5:22-23 as “love, joy, peace, forbearance, kindness, goodness, faithfulness, gentleness and self-control”.

To provide superior customer value, we must keep a constant watch over our thoughts and behavior so that we are accomplishing great purposes in His name. Integrity is a stand out quality in the business arena. Integrity requires one’s words and actions to align with one’s values. Integrity is choosing to do what is right despite the alternative which may seem most advantageous. The company, Chick Fil A executives have done a great job in staying true to their organization’s cultural values, even when those values were not favored by the majority. Many of Chick Fil A company values are heavily influenced by the owner’s Southern Baptist beliefs and as a result, all Chick Fil A restaurants are closed on Sundays. Chick Fil A restaurants made national news when one of the executives spoke out against same-sex marriages. Chick Fil A stood on its values, but not without backlash. Many people gathered in front of Chick Fil A stores to protest and several politicians voiced their

Still, Chick Fil A remains a credible brand and this is so because of the character of the company. The product a company provides can be replicated while the service a company offers cannot. A company’s brand, service, pricing and the quality of their product has an impact on the consumer’s perception of value. Some customers may require one factor over the other while some customers consider all factors equally. As previously stated, marketing management involves choosing one or more target audiences as well as getting and keeping customers through creating, delivering and communicating superior customer value. To do this successfully, businesses must understand that they are not the only choice. They must also understand the marker and find creative ways of providing new value to their customers. Once the new value has been implemented, then it must be communicated to the consumers. Businesses are most successful when they are aware that “marketing management has to be responsive and adaptive to ever-changing business environment (Salkovska, Batraga & Ogstra,